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Key Sessions

Jess Lowenberg-DeBoer

Keynote: The adoption and state of play of Precision Agriculture in Europe

Harper Adams University

Mar 25
Show Filter
12:00 - 14:00 120 mins
Exhibition hall opens
14:00 - 14:20 20 mins
InfoAg International Conference
Official Opening of InfoAg Conference
14:20 - 14:55 35 mins
InfoAg International Conference
Keynote: The adoption and state of play of Precision Agriculture in Europe
  • Jess Lowenberg-DeBoer - Professor, Harper Adams University
  • Viewing the Precision and Digital market in Europe
  • Showcasing the areas of Precision and Digital Agriculture that are growing
  • In comparison to the rest of the World, where does Europe need to continue to invest
  • Adoption timelines in Europe with Precision and Digital Agriculture
14:55 - 15:30 35 mins
InfoAg International Conference
Panel Discussion: Understanding the barriers of adoption in Europe
  • Jess Lowenberg-DeBoer - Professor, Harper Adams University
  • What is needed for Precision Agriculture to move forward in Europe?
  • What are the concerns farmers are having with Precision Ag?
  • How can we progress forward within the next 5-10 years?
15:30 - 16:20 50 mins
Coffee Break
16:20 - 16:40 20 mins
InfoAg International Conference
Getting value from artificial intelligence in agriculture
  • Matthew Smith - Scientific officer, Microsoft

AI is being investigated in every industry for the potential value, and potential threats, it presents. In this talk I’ll cover the range of different kinds of value I think agricultural organisations and farmers will get from AI over the coming decade, and cover a bit where I think problems may lie

16:40 - 17:00 20 mins
InfoAg International Conference
Agronomics: transforming knowledge generation and exchange in agriculture
  • Daniel Kindred - Head of Agronomics, ADAS

The generation and sharing of knowledge is key to the challenge of improving sustainable productivity in agriculture. The top-down model (that innovations from the lab need to be transferred down to the farm) is inadequate to deliver the improvements in productivity required, both in scale and in time-frame. Instead, digital technologies and social networks are driving a revolution in farm monitoring, data analysis and communications that we believe can transform the ways farming science is delivered, and enable faster more relevant and more representative knowledge to be generated and exchanged. Over recent years many initiatives have recognised the potential for peer-to-peer learning and generating knowledge from the bottom-up. We believe this bottom-up approach, combined with new sensing and digital technologies that enable the sharing of data, has the power to transform crop science, in what we call ‘agronōmics’. This is built from three ‘pillars’ of Concepts, Metrics & Tests, with networks of growers, industry and researchers learning together. The digital revolution brings exciting opportunities for each of the pillars, and for the links between them. Networks are now supported by social media, and web resources provide knowledge

17:00 - 17:20 20 mins
InfoAg International Conference
The future of Automation for improving farms
  • Exploring how automation can help farmers with managing a modern farm through more efficient time management
  • Measuring the effect of automation on soil health
  • Demonstrating how automation can affect ROI
  • In the next 5 years what areas would automation have the biggest impact?
17:20 - 17:40 20 mins
InfoAg International Conference
Automated Spray and application tools to help solve time efficiency issues
  • Representative From Topcon, Topcon
  • The advantages of these tools in the field to save time
  • Demonstrating how automated spray tools have solved problems on the farm while increasing yield
17:40 - 18:00 20 mins
InfoAg International Conference
University Showcase: Robotics
  • Showcasing the future of robotics research
  • The potential commercial success that will be gained by these robotics
  • In the field what validation steps have been taken to ensure robotics are commercially viable?