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Sandra Velez Content Strategy Leader, Customer Engagement Center of Excellence at Merck

Profile

Sandra Velez is a Marketing Communications Leader in Merck’s Oncology Business Line and she leads a team of Promotion Managers who develop customer communications for HealthCare Professionals aligned with strategic business objectives. 

Prior to this role, Sandra was the Content Strategy Leader at Merck, and led a team that deployed a new approach to content strategy, design, sourcing and delivery of relevant customer content leading to superior customer engagement.  She also was a Digital Marketing Strategy Leader and led a team of experts that consulted with international markets at Merck as they develop and execute on their Digital Customer Engagement strategy.

Sandra has also held various leadership roles within Merck in Global Commercial Support, specializing in Key Account Management and Marketing Communications, working with top markets and Regions.  Sandra joined Merck in 2007 and has worked in the U.S. Market and multiple Global roles.  She led merger integration strategy and execution for Global Customer Strategy and achieved her Master Black Belt and Change Agent Level 1 certifications.

Prior to Merck, Sandra worked for the Advanced Materials business of GE for 12 years.  She worked at GE Bayer Silicones as the European Business Unit Leader for the Resins & Coatings Business.  Before living in Europe, Sandra held various sales and marketing roles in the US and Latin America markets. 

Sandra has a B.S. in Chemical Engineering from the Massachusetts Institute of Technology (MIT) and an M.S. in Chemical Engineering from Worcester Polytechnic Institute (WPI).

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