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Ritesh Patel

Chief Digital Officer at OgilvyRED

Profile

itesh is Chief Digital Officer for OgilvyRED and Ogilvy Health and Wellness. He is responsible for driving the overall digital vision for Ogilvy as well as providing leadership and digital guidance for our customers.

He joins Ogilvy after 4 years as the Chief Digital officer at Ogilvy CommonHealth, the specialist healthcare agency within WPP where, working with the creative and planning groups, Ritesh and his team provided digital strategy, technology development and innovation services, via the Ogilvy Digital Health Lab, to bring client campaigns to life for the digital world.

During his tenure, Ritesh and his team have created many new innovations for clients, from EHR Strategy, to the use of A/R, V/R Chat Bots and voice activated systems for marketers.

Prior to joining Ogilvy CommonHealth, Ritesh spent 5 years as the Global Head of Digital & Innovation at inVentiv Health where he worked on a number of projects on the clinical side of the business as well as the commercial side. In clinical, Ritesh worked to digitize the CRO and create digital patient recruiting solutions. In the commercial group, Ritesh worked on many the highly successful campaigns, including work for Allergan for Botox,, Latisse and Lapband, as well as Drive4copd to raise awareness of COPD. He and his team also pioneered the use of Social Media in Pharma marketing for clients in 2011, winning a Clio award for a campaign for Cystic Fibrosis using Facebook and Twitter.

He joined InVentiv after a stint as the SVP and Managing Director of HealthEd Digital—the digital arm of the HealthEd Group, a patient education agency based in Clark, New Jersey. There he worked on a number of digital projects, including branded and unbranded patient education sites.

Ritesh joined HealthEd after working at Cushman & Wakefield, a global real estate services company, where he was responsible for rolling out a global CRM solution for the company.

Ritesh has also been involved in several startups in his career. Most recently, he was the cofounder of Avivocom. As the CTO, Ritesh created a technology that uses a combination of video, VoIP and text chat to allow clients to converse with online prospects through banner ads. It is now widely used by IBM, Verizon, Intel, Adobe and other large corporations.

Ritesh co-founded Avivocom after working at Euro RSCG, where he was the Global CIO. He was responsible for Information Technology Strategy and Operations for the fifth-largest advertising and media company in the world. Ritesh joined Euro RSCG after four and a half years as the Vice President of Technology for Agency.com in New York, where he managed a global team of professionals creating the technical infrastructures for web-based applications.

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