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Richard Rowe Head of Professional & Pharmacy Marketing at Johnson & Johnson

Profile

“After graduation with Bachelor’s degree in Biology from the University of Bath, I quickly started in the Pharmaceutical industry in the traditional way as primary and secondary care sales representative with Schering-Plough in the UK. After that I moved into a Business Research Analyst role across the total organisation before moving into a variety of marketing roles across brands such as Nasonex and Remicade.

I then moved to Nutricia Medical Nutrition in a global marketing role focusing on the rare and orphan metabolic disorders range as well as KetoCal for paediatric Epilepsy.

Afterwards I moved back to the UK to work on HCP marketing within the consumer division of Johnson & Johnson, initially on Nicorette Rx before, building and establishing the professional marketing capability within the Northern European marketing organisation where all professional marketing activities across our portfolio of brands, which include, Nicorette, Imodium, Benadryl, Aveeno, Johnsons, Listerine & Neutrogena, report through me to drive greater efficiencies and allow the development and incorporation of newer consumer marketing techniques into the traditional pharma operating model.”

Agenda Sessions