Led by world-renowned global trends expert Mikel Cirkus, Global Creative Director, Strategic Foresight, Firmenich
Why You Need It:
All marketers need to be able to connect with consumer today- and tomorrow.
What It Is:
An eye-opening walk around NYC exploring the areas where change is happening: the street scene, edgy neighborhoods, offbeat galleries, alternative stores, bars and restaurants.
What You’ll Bring Back to your Business:
The Trenz®Walk will help you discover potential emerging opportunities, allowing you and your team to more rapidly and effectively anticipate consumer demands.
Want to Learn More?:
Trenz®Walks enable us to create insights by looking at change from all perspectives, to define the big shifts that are happening and show what this all means for the future of our business in terms of opportunities and threats. We collect insights, we monitor their development and we connect information from different sources to build a compelling narrative of change.