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Global Content and Creative Evolution Lead at Merck & Co. Inc.
Martin (Marty) Kovach is currently a Content Strategist within Customer Strategies and Innovation a Global CoE supporting all Human Health brands. Marty has spent nearly 30 years in Creative & Content Strategy with the last 23 years at Merck. He has held multiple positions of increasing responsibility in creative strategic marketing communications and content strategy areas.
During the last two years, Marty has led the development of Customer Journey Mapping a new customer-centric approach adapted for life sciences leading to more relevant content and services. Marty has also co-developed Toolbox capability and the Content Factory capability further innovating the role and value of Content and Content Strategy, as a commercial differentiator for Merck. His philosophy and approach are focused on the customer’s experience and business results: Create positive customer experiences that solve pain points, while bringing value to our brands
Marty lives in Philadelphia, PA with his wife and son.