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President at LGS Marketing Services
Laura has 20 years marketing experience with a focus on direct response advertising and campaign analytics. She spent 10 years working in several of the top New York advertising agencies (Wunderman, MEC Interaction and Neo@Ogilvy) before branching out and starting her own marketing analytics firm. While working at advertising agencies, she honed her skills for client service, strategic marketing and analysis across a variety of media channels during this time. Laura’s work was recognized when she received the 2004 Rising Star Award from Media Post Magazine for developing the concept and working to establish an automated system that links various data sources together to enable direct response optimizations to occur seamlessly. Industry experience ranges with clients in Pharmaceutical, Telecommunications, Finance, Technology, Education, Security and Public service industries.
Laura graduated from Rider University with a Business degree in Advertising. She is also Certified in Training as a Consultant from New York University.