Jim DeMaioribus - Chief Marketing Officer, Aqua Pharmaceuticals
When David Ogilvy decided to write his iconic book; Oglivy on Advertising, he felt that marketers were relying too much on technology and not enough on content. That was decades ago. Today, content is still important.
We will explore connecting with customers rational side to avoid elimination and also connecting with their emotional side to facilitate the buying decision. Building true brand loyalty comes when a customers attaches their personality to your brand.