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Fabrizio Caranci

Director, Channel Innovation at Merck

Profile

Fabrizio Caranci is Director of Channel Innovation, part of the global Customer Engagement Capabilities CoE within Customer Strategy & Innovation group.

In this role Fabrizio is responsible for the digital channels that Merck and MSD use globally to deliver superior experience to our customers such as Merck Connect, Social Media (aligned to the Enterprise Social Media Group), Mobile, eMeetings and Emerging Channels like Virtual Reality, Artificial Intelligence and Chatbots, etc.

Before joining the global team, Fabrizio was in charge of Customer Engagement, Multichannel Marketing and Business Contact Center for MSD Italy.

Prior to MSD, Fabrizio was a CRM Manager in Accenture in the Life Science practice, supporting Sales & Marketing global strategy and implementation programs for major pharmaceuticals companies.

Fabrizio received a Master Degree in Engineering, with specialization in Computer Science at Università di Roma Tre, Rome, Italy with thesis in Artificial Intelligence. He also spent 1 year in Cambridge, UK as part of the Erasmus program (European students exchange program).

Fabrizio is an international rugby player and father of Filippo, 3 years old.

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