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Senior Associate Director, NPP Lead, Jardiance Brand Team at Boehringer Ingelheim Pharmaceuticals
Deb is an award-winning, digitally-focused marketer with a career spanning 25 years, concentrating for the last 15 in the pharmaceutical industry. Most recently she has been designing and launching the customer engagement marketing plans for Boehringer Ingelheim within the Diabetes Alliance. She started her career on the agency side in graphic design and development, and quickly moved to account management, giving her a well-rounded understanding of how strong; strategically-based work is created and executed. Joining the client side in 2009 as a digital marketer at Novartis Oncology, she went on to support the digital launch of three different indications for Afinitor. Deb is passionate about understanding customers, and always seeking additional means to provide the optimal engagement by utilizing analytics and other data to generate actionable insights to bring the story to life. Deb is a tireless advocate for improving pharmaceutical marketing in a way that ultimately brings better outcomes to our patients.