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Senior Marketing Manager at Amgen
Danielle joins us from Amgen Inc, where she is the Senior Marketing Manager overseeing consumer disease state education & a new product launch campaign as a part of the Amgen Novartis Collaboration in Migraine Prevention. In particular, Danielle brings the team robust consumer understanding and strong digital and social expertise, which will be critical in challenging the way pharmaceutical brands and organizations can connect with patients.
Danielle joined the pharmaceutical industry in 2017 from Johnson & Johnson where she spent her 10 year tenure building deep consumer marketing experience across a diverse portfolio of consumer brands spanning OTC, Nutrition and Beauty categories. Most recently, Danielle led brand strategy and commercialization for Neutrogena® Body, Hair and Sun care business. Prior to her Neutrogena® contributions, Danielle developed the first-ever “digital first” strategy on Splenda® Low Calorie Sweetener. Through this success, Danielle was able to not only expand the brand’s digital footprint, but Johnson & Johnson Consumer’s footprint by pioneering the launch of the very first J&J Consumer brand blog, Tumblr, Google+, Pinterest and Twitter handle. By assessing the productivity of the brand web properties, Danielle designed an optimization plan to drive the performance of the digital ecosystem and delivered a best in class go to market strategy leveraged by brands across the J& J Consumer organization.
As a Philadelphia native, Danielle holds a bachelor’s degree from Saint Joseph’s University where she studied Food Marketing.