Keynote Presenter Ann Handley - Chief Content Officer, MarketingProfs
Content marketing and storytelling offer a vast opportunity for all industries. Even pharma. (Especially pharma!)
But in an era of content abundance and channel overload, with possibilities everywhere, always and all the time… how should our industry react? How should we embrace the opportunity while also being mindful of regulation, accountability, and (most of all) credibility and trust?
How do we inspire our teams to create more robust, effective, credible marketing?
How do we up the quality of what we are producing? (And how do you define “quality,” anyway?)
How do we transform the mantra for “more content!” into smart reflection, better content, and honest empathy?
Ann will challenge you to rethink your content and your marketing to make it truly drive business for your organization.
And she'll remove the pressure to do everything, all the time by helping you focus on what truly matters.
Are you ready to be Bigger, Braver, and Bolder?