Informa Life Sciences is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

Event Highlights

Agenda Highlights

Examine Digital Marketing Across Four Concurrent Content Tracks

Customize your ePharma experience by choosing one of the four tracks in its entirety for a deep dive in a specific focal area, or track hop for a unique blend of case studies and insights.

NEW KIDS ON THE BLOCK

Innovation Fueling The Future

Digital innovation is about to knock you out of the running so, what are you doing about it? We all know it’s tough to keep up with the most cutting-edge ideas and technologies, so this new track at ePharma is designed to keep you in the know. Go grab your VR goggles and get psyched for what’s next!

Navigating the Social Landscape

Facebook, Snapchat, Instagram, and Twitter. These are essential platforms to be in but how should you interact on these? When? Should you deploy video? Or content marketing? Geez, how do you measure whatever you do? We get it. It’s puzzling. Stick with us and hear directly from your fellow peers and even social media gurus themselves to figure out how social best fits in your digital mix.

OLD SCHOOL MEETS NEW SCHOOL

UPDATED! Working the HCP Channel

It’s impossible to get HCPs’ attention, and it’snot getting any easier.But, understanding their behaviors and knowing what will appeal most is critical to your long term success. How? Dive into this revamped track for the keys to developing a winning strategic marketing plan that yield meaningful interactions with your favorite HCP!

REVAMPED! Think Like A Patient

Patient-centricity and engaging with patients is the holy grail of pharma digital marketing. Knowing where in the patient digital journey to interact and how to connect with patients – millennial to boomers – is essential. Check in this track to learn from experts on how to do it right, and learn from their mistakes, so you don’t have to.

OUTSTANDING LINE-UP OF MARKETING VISIONARIES AND LEADERS

The Future of Healthcare: Man and Machine Partnering for Better Outcomes

Emmanuel Fombu, Physician, Entrepreneur, Digital Health Advocate, Healthcare Executive, Medical Futurist, Novartis


Implementing Innovative for Patient Engagement Solutions

Joseph Kim, Senior Advisor, Clinical Innovation, Eli Lilly and Company

Virtual Safety and Efficacy: How Clinical Trials Executed With Virtual Subjects Have The Power To Transform Rare Disease Drug Development

Dan Tierno, Strategic Implementation Manager, Bayer


A Case Study on Customer Engagement

Yolanda Johnson, External Relations, Eli Lilly and Company


Innovative Engagement with HCPs

Frabrizio Caranci, Director, Channel Innovation, Merck

Engaging Patients Via Social Media While Being Compliant with Regulations

Daniel Zavodnick, Senior Regulatory Counsel, Allergen


Social Media & Digital Regulation

Upasana Marwah, Regulatory Compliance Lead, Regulatory Advertising and Promotion, Johnson & Johnson


Engaging Customers with Relevant Digital Content

Sandra Velez, Content Strategy Leader, Customer Engagement Center of Excellence, Merck

Highlights from 2017


ePharma 2017, held March 6-8, 2017 in New York City, brought together thought leaders, industry trailblazers, and technology partners within the pharma digital transformation and marketing landscape for The Art and Science of Innovative Digital Strategy.

Some of the topics covered included how pharma marketers can leverage digital technology and be more innovative to better serve consumers while connecting with stakeholders in the pharma and healthcare ecosystem. 

Here are some of the highlight footages and exclusive interviews, captured by The Doctors Channel, at the annual conference.