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Event Highlights

Agenda Highlights

Examine Digital Marketing Across Four Concurrent Content Tracks

Customize your ePharma experience by choosing one of the four tracks in its entirety for a deep dive in a specific focal area, or track hop for a unique blend of case studies and insights.

Who Is Attending ePharma 2018?

3M Co - Global Marketing Communications Manager

AAJ Technologies - VP Strategy & Digital Solutions

Abbvie - Manager, Corporate Journalism

Akcea Therapeutics - Senior Product Manager

Allergen - Senior Regulatory Counsel

Allturna - Chief Commercial Officer

American Pharmaceutical Ingredients - Marketing Director

Amgen - Senior Manager, Remote Sales

Amgen - Director, Global Business Solutions

Aptus Health - Vice President Analytics and Commercial Effectiveness

Aqua Pharmaceuticals - Chief Marketing Officer

Aquent - Strategic Account Director

AstraZeneca - Global Strategy Program Management Senior Director

Astrazeneca - Corporate Social Media Director

Bayer US - SIM

BI - Global Head, Digital Development

Blackdoctor.org - National Account Director

Blackdoctor.org - National Advertising Director

Boehringer Ingelheim - Respiratory Marketing Director

Boehringer Ingelheim Pharmaceuticals Inc - Associate Director - Basaglar Marketing

Boehringer Ingelheim Pharmaceuticals Inc - Associate Director

Bristol Myers Squibb - Global Head of Medical IT

Bristol-Myers Squibb - Multi Channel Marketing & WW Digital Hub Lead Director

Burson Marsteller - Senior Director

Burson Marsteller - Senior Associate

CareSpeak Communications Inc - Marketing & Project Management Senior Vice President

CareSpeak Communications Inc - President & Chief Executive Officer

CBS Network Television - President & Chief Advertising Revenue Officer

CBS Network Television - VP News & Late Night Sales, National Sales

CBS Network Television - VP Market Resources

CBS Network Television - Senior Director, Sales CBS Interactive

CBS Network Television - Account Executive, National Sales

CBS Network Television - SVP CBS Primetime Sales

CBS Network Television - Senior VP, Integrated Marketing, CBS Interactive

CBS Network Television - EVP, Advanced Advertising & Client Partnerships

Celgene - Exec Dir, U.S. REMS

Celgene - Oncology Global Marketing Associate Director

Ceros - Director

Columbia University - Professsor Emerita

Crisp Thinking - Chairman

Crossix - Vice President, Business Development

Crossix - Vice President, Business Development

Crossix - Vice President, Business Development

Crossix Solutions - Product Strategy Vice President

D+R Lathian - VP Business Development

Doctors Channel - President

dothealth - Health Innovation Lead

Doximity - Co-Founder

Doximity - Medical Director

DrFirst - Director, Strategic Accounts & Business Development

DrFirst - Director, Strategic Accounts & Business Development

DrFirst - Director, Strategic Accounts & Business Development

DrFirst - Director, Strategic Accounts & Business Development

 Econsultancy - Vice President, Research

Eli Lilly & Co - Market Access Brand Manager

Eli Lilly & Co - External Relations Director

Eli Lilly & Co - MCE & Integrated Marketing Senior Director

Evoke Group - Strategic Development Vice President

Evolution Road - Patient Centered Strategy and Solutions

Evolution Road Consulting - Vice President

FDNA - Senior Advisor

FDNA US INC - CEO

GAIA AG -

Galderma - Marketing Director

Genentech - Product Manager

Gilead - Manager, Digital Marketing Operations

Gilead Sciences - Associate Director

Gilead Sciences Inc - Director of IT

GlaxoSmithKline - Technology Vice President

Good Apple Digital - Buisness Development

Good Apple Digital - Account Director

Google - Head of Industry

Grifols - Senior Director of Marketing

Grifols - Pulmonary Marketing Deputy Director

Grifols - Deputy Director of Marketing

Grifols USA - Marketing Director

GSK - Digital Tech Head Latam & Brazil

Havas Health & You - Chief Medical Officer

Health Union, LLC - SVP Media

Health Union, LLC - SVP BD

Healthline - Senior Sales Vice President

HealthPrize Technologies - Sales Director

Hill Holliday - Senior VP, Digital strategy

Hill Holliday - VP, account Director

IBM Watson Health - Life Sciences Solution Executive, Digital Health

Informa - Corporate Account Mgr

Informa - Head of Intelligence Products, Pharma & Healthcare

Ironwood Pharmaceuticals - Chief Commercial Officer, Senior Vice President

J Walter Thompson - Healthcare Executive Director

Jodeg Pharmacist Limited - Pharmacist

Johnson & Johnson - Social & Digital Communications Global L

Johnson & Johnson - Regulatory Compliance Lead, Regulatory Advertising and Promotion

Kantar Health - Global Chief Executive Officer

Klick Health - Senior Vice President

Larchmont Ventures - Principal

LGS Marketing Services - President

LGS Marketing Services - Marketing Analyst

LGS Marketing Services - Marketing Analyst

LGS Marketing Services - Marketing Analyst

LGS Marketing Services - Lead Marketing Analyst

LGS Marketing Services - Marketing Analyst

Lundbeck - Neurology & Product Manager

MarketingProfs LLC - Founder & CEO

MediaCom - Digital Media Director

MediaCom - Search & Social Director

Medical Marketing & Media (MM&M) - Editor In Chief

Merck - Customer Channels & Solutions Executive Director

Merck - Associate Director, Diabetes Marketing

Merck - Content Strategist

Merck - Channel Innovation Director

MIT Media Lab - Game Designer and Developer

MIT Media Lab - PhD Student and Research Assistant

Merck - Digital Marketing Strategy Leader

Merck - Executive Director, Leader of US Promotion Organization

Merck - Sr Business Analyst

Merck - Business Analyst

Merck & Co Inc - Content Strategist

Merck & Co., Inc - Associate Director - IT

Merck Vaccines Digital Health - Associate Director

MoreVisibility - Analytics Evangelist

Mylan Inc - Vice President, Head of Global Digital and Digital Innovation

NeON, an FCB Health Co - Engagement Strategy Senior Vice President

Novartis - Physician, Entrepreneur, Digital Health Advocate, Healthcare Executive

Novartis Pharmaceuticals - Director

Novo Nordisk - Systems Manager

Novo Nordisk - Associate Brand Director

Novo Nordisk - US Semaglutide Commercialization & Launch Readiness Head

Novo Nordisk A/S - Obesity Market Development

Ogilvy CommonHealth - Head of Digital

Ogilvy CommonHealth World Wide - Customer Experience EHR & CRM Director

Ogilvy CommonHealth Worldwide - Chief Digital Officer

PeerDirect - Sales Director

Pfizer - Vice President

Pfizer - Head of Social Media & Digital Comm

PM360 - Publisher, President & CEO

PM360 - Production & Media Development General Manager & Director

Remedy Health Media - Director, Strategic Accounts

Sanofi Genzyme - Senior Marketing Manager

Sanofi Genzyme Canada - Multichannel Marketing Lead

Shapiro+Raj - President, NY Office

Shapiro+Raj - Chairman & CEO

Shapiro+Raj - President

Sharecare - General Manager and Chief Revenue Officer

Sharecare - Sales Vice President

Shire International GmbH - Global Head of Advertising and Promotion

SingleCare - Director, Business Development

Skipta LLC - Founder & Chief Executive Officer

Sloan Kettering Institute - Patient Advocate

Sunovion Pharmaceuticals - Executive Director

Sunovion Pharmaceuticals Inc - Senior Multi Channel Marketing Director

Takeda Pharmaceuticals Co - Research & Development Digital Accelerator

Tecnoquimicas - Senior Digital Manager

Tecnoquimicas - Marketing Manager

Teva Pharmaceuticals - Global Head of Digital Health at Global Respiratory Medicines & Vice President

Tied Technology - Integrated Strategist

TransPerfect - Director, Life Sciences

Truveris - VP Sales, Patient Access Services

UCB - Omnichannel Operations Lead

Univision - Vice President, Business Development

Valassis Digital - Senior Sales Director

Vivacare - President

WARC - Case Editor

WEGO Health - CEO and Founder

WEGO Health - Business Development Director

WEGO Health - Sponsor Programs Director

WEGO Health - Business Development Associate

WEGO Health - Sponsor Programs Manager

WEGO Health - Digital Marketing Director

Zoetis - Digital Strategy & Products Director

 Zoetis - eCommerce and Digital Marketing Specialist

NEW KIDS ON THE BLOCK

Innovation Fueling The Future

Digital innovation is about to knock you out of the running so, what are you doing about it? We all know it’s tough to keep up with the most cutting-edge ideas and technologies, so this new track at ePharma is designed to keep you in the know. Go grab your VR goggles and get psyched for what’s next!

Navigating the Social Landscape

Facebook, Snapchat, Instagram, and Twitter. These are essential platforms to be in but how should you interact on these? When? Should you deploy video? Or content marketing? Geez, how do you measure whatever you do? We get it. It’s puzzling. Stick with us and hear directly from your fellow peers and even social media gurus themselves to figure out how social best fits in your digital mix.

OLD SCHOOL MEETS NEW SCHOOL

UPDATED! Working the HCP Channel

It’s impossible to get HCPs’ attention, and it’snot getting any easier.But, understanding their behaviors and knowing what will appeal most is critical to your long term success. How? Dive into this revamped track for the keys to developing a winning strategic marketing plan that yield meaningful interactions with your favorite HCP!

REVAMPED! Think Like A Patient

Patient-centricity and engaging with patients is the holy grail of pharma digital marketing. Knowing where in the patient digital journey to interact and how to connect with patients – millennial to boomers – is essential. Check in this track to learn from experts on how to do it right, and learn from their mistakes, so you don’t have to.

OUTSTANDING LINE-UP OF MARKETING VISIONARIES AND LEADERS

The Future of Healthcare: Man and Machine Partnering for Better Outcomes

Emmanuel Fombu, Physician, Entrepreneur, Digital Health Advocate, Healthcare Executive, Medical Futurist, Novartis


Implementing Innovative for Patient Engagement Solutions

Joseph Kim, Senior Advisor, Clinical Innovation, Eli Lilly and Company

Virtual Safety and Efficacy: How Clinical Trials Executed With Virtual Subjects Have The Power To Transform Rare Disease Drug Development

Dan Tierno, Strategic Implementation Manager, Bayer


A Case Study on Customer Engagement

Yolanda Johnson, External Relations, Eli Lilly and Company


Innovative Engagement with HCPs

Frabrizio Caranci, Director, Channel Innovation, Merck

Engaging Patients Via Social Media While Being Compliant with Regulations

Daniel Zavodnick, Senior Regulatory Counsel, Allergen


Social Media & Digital Regulation

Upasana Marwah, Regulatory Compliance Lead, Regulatory Advertising and Promotion, Johnson & Johnson


Engaging Customers with Relevant Digital Content

Sandra Velez, Content Strategy Leader, Customer Engagement Center of Excellence, Merck

Highlights from 2017


ePharma 2017, held March 6-8, 2017 in New York City, brought together thought leaders, industry trailblazers, and technology partners within the pharma digital transformation and marketing landscape for The Art and Science of Innovative Digital Strategy.

Some of the topics covered included how pharma marketers can leverage digital technology and be more innovative to better serve consumers while connecting with stakeholders in the pharma and healthcare ecosystem. 

Here are some of the highlight footages and exclusive interviews, captured by The Doctors Channel, at the annual conference.