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Customize your ePharma experience by choosing one of the four tracks in its entirety for a deep dive in a specific focal area, or track hop for a unique blend of case studies and insights.
3M Co - Global Marketing Communications Manager
AAJ Technologies - VP Strategy & Digital Solutions
Abbvie - Manager, Corporate Journalism
Akcea Therapeutics - Senior Product Manager
Allergen - Senior Regulatory Counsel
Allturna - Chief Commercial Officer
American Pharmaceutical Ingredients - Marketing Director
Amgen - Senior Manager, Remote Sales
Amgen - Director, Global Business Solutions
Aptus Health - Vice President Analytics and Commercial Effectiveness
Aqua Pharmaceuticals - Chief Marketing Officer
Aquent - Strategic Account Director
AstraZeneca - Global Strategy Program Management Senior Director
Astrazeneca - Corporate Social Media Director
Bayer US - SIM
BI - Global Head, Digital Development
Blackdoctor.org - National Account Director
Blackdoctor.org - National Advertising Director
Boehringer Ingelheim - Respiratory Marketing Director
Boehringer Ingelheim Pharmaceuticals Inc - Associate Director - Basaglar Marketing
Boehringer Ingelheim Pharmaceuticals Inc - Associate Director
Bristol Myers Squibb - Global Head of Medical IT
Bristol-Myers Squibb - Multi Channel Marketing & WW Digital Hub Lead Director
Burson Marsteller - Senior Director
Burson Marsteller - Senior Associate
CareSpeak Communications Inc - Marketing & Project Management Senior Vice President
CareSpeak Communications Inc - President & Chief Executive Officer
CBS Network Television - President & Chief Advertising Revenue Officer
CBS Network Television - VP News & Late Night Sales, National Sales
CBS Network Television - VP Market Resources
CBS Network Television - Senior Director, Sales CBS Interactive
CBS Network Television - Account Executive, National Sales
CBS Network Television - SVP CBS Primetime Sales
CBS Network Television - Senior VP, Integrated Marketing, CBS Interactive
CBS Network Television - EVP, Advanced Advertising & Client Partnerships
Celgene - Exec Dir, U.S. REMS
Celgene - Oncology Global Marketing Associate Director
Ceros - Director
Columbia University - Professsor Emerita
Crisp Thinking - Chairman
Crossix - Vice President, Business Development
Crossix - Vice President, Business Development
Crossix - Vice President, Business Development
Crossix Solutions - Product Strategy Vice President
D+R Lathian - VP Business Development
Doctors Channel - President
dothealth - Health Innovation Lead
Doximity - Co-Founder
Doximity - Medical Director
DrFirst - Director, Strategic Accounts & Business Development
DrFirst - Director, Strategic Accounts & Business Development
DrFirst - Director, Strategic Accounts & Business Development
DrFirst - Director, Strategic Accounts & Business Development
Econsultancy - Vice President, Research
Eli Lilly & Co - Market Access Brand Manager
Eli Lilly & Co - External Relations Director
Eli Lilly & Co - MCE & Integrated Marketing Senior Director
Evoke Group - Strategic Development Vice President
Evolution Road - Patient Centered Strategy and Solutions
Evolution Road Consulting - Vice President
FDNA - Senior Advisor
FDNA US INC - CEO
GAIA AG -
Galderma - Marketing Director
Genentech - Product Manager
Gilead - Manager, Digital Marketing Operations
Gilead Sciences - Associate Director
Gilead Sciences Inc - Director of IT
GlaxoSmithKline - Technology Vice President
Good Apple Digital - Buisness Development
Good Apple Digital - Account Director
Google - Head of Industry
Grifols - Senior Director of Marketing
Grifols - Pulmonary Marketing Deputy Director
Grifols - Deputy Director of Marketing
Grifols USA - Marketing Director
GSK - Digital Tech Head Latam & Brazil
Havas Health & You - Chief Medical Officer
Health Union, LLC - SVP Media
Health Union, LLC - SVP BD
Healthline - Senior Sales Vice President
HealthPrize Technologies - Sales Director
Hill Holliday - Senior VP, Digital strategy
Hill Holliday - VP, account Director
IBM Watson Health - Life Sciences Solution Executive, Digital Health
Informa - Corporate Account Mgr
Informa - Head of Intelligence Products, Pharma & Healthcare
Ironwood Pharmaceuticals - Chief Commercial Officer, Senior Vice President
J Walter Thompson - Healthcare Executive Director
Jodeg Pharmacist Limited - Pharmacist
Johnson & Johnson - Social & Digital Communications Global L
Johnson & Johnson - Regulatory Compliance Lead, Regulatory Advertising and Promotion
Kantar Health - Global Chief Executive Officer
Klick Health - Senior Vice President
Larchmont Ventures - Principal
LGS Marketing Services - President
LGS Marketing Services - Marketing Analyst
LGS Marketing Services - Marketing Analyst
LGS Marketing Services - Marketing Analyst
LGS Marketing Services - Lead Marketing Analyst
LGS Marketing Services - Marketing Analyst
Lundbeck - Neurology & Product Manager
MarketingProfs LLC - Founder & CEO
MediaCom - Digital Media Director
MediaCom - Search & Social Director
Medical Marketing & Media (MM&M) - Editor In Chief
Merck - Customer Channels & Solutions Executive Director
Merck - Associate Director, Diabetes Marketing
Merck - Content Strategist
Merck - Channel Innovation Director
MIT Media Lab - Game Designer and Developer
MIT Media Lab - PhD Student and Research Assistant
Merck - Digital Marketing Strategy Leader
Merck - Executive Director, Leader of US Promotion Organization
Merck - Sr Business Analyst
Merck - Business Analyst
Merck & Co Inc - Content Strategist
Merck & Co., Inc - Associate Director - IT
Merck Vaccines Digital Health - Associate Director
MoreVisibility - Analytics Evangelist
Mylan Inc - Vice President, Head of Global Digital and Digital Innovation
NeON, an FCB Health Co - Engagement Strategy Senior Vice President
Novartis - Physician, Entrepreneur, Digital Health Advocate, Healthcare Executive
Novartis Pharmaceuticals - Director
Novo Nordisk - Systems Manager
Novo Nordisk - Associate Brand Director
Novo Nordisk - US Semaglutide Commercialization & Launch Readiness Head
Novo Nordisk A/S - Obesity Market Development
Ogilvy CommonHealth - Head of Digital
Ogilvy CommonHealth World Wide - Customer Experience EHR & CRM Director
Ogilvy CommonHealth Worldwide - Chief Digital Officer
PeerDirect - Sales Director
Pfizer - Vice President
Pfizer - Head of Social Media & Digital Comm
PM360 - Publisher, President & CEO
PM360 - Production & Media Development General Manager & Director
Remedy Health Media - Director, Strategic Accounts
Sanofi Genzyme - Senior Marketing Manager
Sanofi Genzyme Canada - Multichannel Marketing Lead
Shapiro+Raj - President, NY Office
Shapiro+Raj - Chairman & CEO
Shapiro+Raj - President
Sharecare - General Manager and Chief Revenue Officer
Sharecare - Sales Vice President
Shire International GmbH - Global Head of Advertising and Promotion
SingleCare - Director, Business Development
Skipta LLC - Founder & Chief Executive Officer
Sloan Kettering Institute - Patient Advocate
Sunovion Pharmaceuticals - Executive Director
Sunovion Pharmaceuticals Inc - Senior Multi Channel Marketing Director
Takeda Pharmaceuticals Co - Research & Development Digital Accelerator
Tecnoquimicas - Senior Digital Manager
Tecnoquimicas - Marketing Manager
Teva Pharmaceuticals - Global Head of Digital Health at Global Respiratory Medicines & Vice President
Tied Technology - Integrated Strategist
TransPerfect - Director, Life Sciences
Truveris - VP Sales, Patient Access Services
UCB - Omnichannel Operations Lead
Univision - Vice President, Business Development
Valassis Digital - Senior Sales Director
Vivacare - President
WARC - Case Editor
WEGO Health - CEO and Founder
WEGO Health - Business Development Director
WEGO Health - Sponsor Programs Director
WEGO Health - Business Development Associate
WEGO Health - Sponsor Programs Manager
WEGO Health - Digital Marketing Director
Zoetis - Digital Strategy & Products Director
Zoetis - eCommerce and Digital Marketing Specialist
ePharma 2018 brings back the classic patient and HCP marketing tracks with refreshed perspectives and introduces three new tracks of content presented by powerhouse brands to make your digital strategies even more impactful.
Digital innovation is about to knock you out of the running so, what are you doing about it? We all know it’s tough to keep up with the most cutting-edge ideas and technologies, so this new track at ePharma is designed to keep you in the know. Go grab your VR goggles and get psyched for what’s next!
Facebook, Snapchat, Instagram, and Twitter. These are essential platforms to be in but how should you interact on these? When? Should you deploy video? Or content marketing? Geez, how do you measure whatever you do? We get it. It’s puzzling. Stick with us and hear directly from your fellow peers and even social media gurus themselves to figure out how social best fits in your digital mix.
It’s impossible to get HCPs’ attention, and it’snot getting any easier.But, understanding their behaviors and knowing what will appeal most is critical to your long term success. How? Dive into this revamped track for the keys to developing a winning strategic marketing plan that yield meaningful interactions with your favorite HCP!
Patient-centricity and engaging with patients is the holy grail of pharma digital marketing. Knowing where in the patient digital journey to interact and how to connect with patients – millennial to boomers – is essential. Check in this track to learn from experts on how to do it right, and learn from their mistakes, so you don’t have to.
The Future of Healthcare: Man and Machine Partnering for Better Outcomes
Emmanuel Fombu, Physician, Entrepreneur, Digital Health Advocate, Healthcare Executive, Medical Futurist, Novartis
Implementing Innovative for Patient Engagement Solutions
Joseph Kim, Senior Advisor, Clinical Innovation, Eli Lilly and Company
Virtual Safety and Efficacy: How Clinical Trials Executed With Virtual Subjects Have The Power To Transform Rare Disease Drug Development
Dan Tierno, Strategic Implementation Manager, Bayer
A Case Study on Customer Engagement
Yolanda Johnson, External Relations, Eli Lilly and Company
Innovative Engagement with HCPs
Frabrizio Caranci, Director, Channel Innovation, Merck
Engaging Patients Via Social Media While Being Compliant with Regulations
Daniel Zavodnick, Senior Regulatory Counsel, Allergen
Social Media & Digital Regulation
Upasana Marwah, Regulatory Compliance Lead, Regulatory Advertising and Promotion, Johnson & Johnson
Engaging Customers with Relevant Digital Content
Sandra Velez, Content Strategy Leader, Customer Engagement Center of Excellence, Merck
Always excited to be at this conference and enjoy speaking with a range of innovative people really looking to disrupt the category and determine ways to advance healthcare through new marketing strategies and media.
Mike Marett
Founder
Confideo
I love attending ePharma because it's a greay way for pharma and other healthcare organizations to get that patient voice and actually see if what they are working on is actually working for our community.
Tiffany Peterson
Writer, Speaker, Advocate
"Tiffany and Lupus"
ePharma 2017, held March 6-8, 2017 in New York City, brought together thought leaders, industry trailblazers, and technology partners within the pharma digital transformation and marketing landscape for The Art and Science of Innovative Digital Strategy.
Some of the topics covered included how pharma marketers can leverage digital technology and be more innovative to better serve consumers while connecting with stakeholders in the pharma and healthcare ecosystem.
Here are some of the highlight footages and exclusive interviews, captured by The Doctors Channel, at the annual conference.