NEW! ePharma Digital Marketing Certificate Bootcamp, in conjunction with DMA
The all-new ePharma Digital Marketing Certificate Bootcamp, presented in conjunction with DMA, the Data & Marketing Association, will set you up for digital success. This information-packed workshop will provide practical, actionable ideas on everything from website optimization, search, email to online advertising, content marketing, social, and beyond. In six hours, you’ll learn how to apply the fast-evolving digital channels to your marketing strategies and plans to create unforgettable brand experiences, engage HCPs and patients and retain them—and turn them into advocates for your brand. And, perhaps most important, you’ll be exposed to online analytics, so you know how to measure success, fine-tune your strategy and optimize your program.
Patients and HCPs are online, educating themselves and becoming much more engaged in their treatment and therapeutic decisions. If you want to better understand how to leverage the digital channels available to best educate them about your brand, take this Certificate Bootcamp brought you by Marketing Education experts at DMA and customized for the unique ePharma audience.
Separate registration is required. Only available on March 6, 2017.
About Your Instructor
Neil Feinstein, Assistant Professor at St. John's University
After a 30+ year award-winning career in advertising -- during which he advised Blue Chip brands such as Disney, American Express, The New York Times, Wounded Warrior Project and Merrill Lynch – and 11 years as an Adjunct Professor at New York University, Neil joined St. John’s University as a full-time Assistant Professor in their Advertising Program. In his first two years, Neil led St. John’s student team to place 3rd (2015) and 4th (2016) nationally in the National Student Advertising Competition.
Neil’s focus is on digital marketing and innovation. In addition to infusing modern advertising and interactive techniques into his curriculum, he conducts an annual survey to determine the most important innovations based on responses from practicing digital marketers.
Neil earned his M.S. in Direct and Interactive Marketing from New York University.