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Mar 21
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9:30am - 2:00pm 270 mins

Led by Mikel Cirkus, Global Creative Director, Strategic Foresight

Get outside the conference walls and join a Firmenich Trenz®Walk- adding “consumer foresight” to traditional “consumer insight” while taking you to key hot spots where change is happening. The Trenz®Walk will help you discover potential emerging opportunities enabling them to anticipate consumer demands rapidly and effectively.

Trenz®Walks inform and inspire. They allow us to “look forward” by observing the world, feeling its pulse and connecting with consumers today - and tomorrow. They are eye-opening experiences that consist of exploring the street scene, edgy neighborhoods, offbeat galleries, alternative stores, bars and restaurants, while incorporating our tracking skills of slowing, looking down, and expanding perceptions to generate new insights and creative thinking.

 Trenz®Walks enable us to create insights by looking at change from all perspectives, to define the big shifts that are happening and show what this all means for the future of our business in terms of opportunities and threats. We collect insights, we monitor their development and we connect information from different sources to build a compelling narrative of change. We combine this vision with our latest flavor or fragrance expertise and state of the art technologies to design new product concepts for your brands.

9:30am - 12:30pm 180 mins
Executive Presentations Micro-Bootcamp
  • Julie Anixter - Founder, Ensemble Works

You have to communicate bigger and bigger data to audiences with shorter attention spans. Now you have to build trust instantly too - live and virtually. You have to inspire people to take action, to engage in turbulent times. Communications pro Julie Anixter shares the lessons from Seth Godin’s approach to Modern Marketing and Anett Grant’s Executive Speaking in this hands-on workshop to help you up your presentations skills.

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