Informa Life Sciences is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa
Key Sessions

Dan Seewald

Executive Interview: My Tips to Survive in Digital

Pfizer

Amber Case

We are all Cyborgs Now: The Future of AI and Human Machine Interactions

Calm Technology: Designing for the Next Generation of Devices

Mar 20
Show Filter
9:00am - 9:15am 15 mins
Welcome from your 2019 Host
9:15am - 10:15am 60 mins
Info
Executive Interview: My Tips to Survive in Digital
  • Dan Seewald - former Worldwide Innovation Group Leader, Senior Director, Pfizer

Hear from our guest executive as they share with their vision of a seamless digital campaign in a regulated market. What are the dos and don’ts? How do you break the silos internally? What have been the big wins and not so big along the way?

10:15am - 10:45am 30 mins
Morning Networking Break
10:45am - 11:15am 30 mins
Info
Ask me anything about regulations and compliance!
  • Interviewer Zoe Dunn - President & CEO, Hale Advisors
  • Sheetal Patel - Head, Regulatory Advertising & Promotion, Janssen
  • Michael Labson - Partner, Covington & Burling LLP

Despite the pharma industry being one of the most heavily regulated markets in the world; the e-pharma industry still lacks regulatory guidance. What do you need to know to avoid second guessing regulatory obstacles in an era of increasingly complex big data and multi-channels? Why does it feel that everything is moving more slowly in Pharma compared to other markets where digital is the norm? What is the thinking behind reducing the cost of drugs? Does it directly benefit the patient?

11:15am - 12:00pm 45 mins
Info
We are all Cyborgs Now: The Future of AI and Human Machine Interactions
  • Amber Case - Cyborg Anthropologist and Author, Calm Technology: Designing for the Next Generation of Devices

Our world is made of information that competes for our attention. What is needed? What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. Technology shouldn’t require all of our attention, just some of it, and only when necessary. Amber Case studies the symbiotic interactions between humans and machines — and considers how our values and culture are being shaped by living lives increasingly mediated by high technology. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.

12:00pm - 1:00pm 60 mins
Lunch
1:00pm - 1:30pm 30 mins
Info
ARE YOU SPEAKING YOUR CUSTOMER’S LANGUAGE?
How can Healthcare Content Forge Human Connections?
  • Sandra Velez - Content Strategy Leader, Customer Engagement Center of Excellence, Merck
  • Hans Riis - Content Strategist, Merck

Powerful communications can forge human connections, but are there differences between how we connect with content as consumers and as professionals? In this presentation we will examine the similarities and differences to explore how we can better connect with the right message, in the right channel, at the right time? And shift the paradigm from relevant healthcare content to real human connections.

1:00pm - 1:30pm 30 mins
Info
GETTING DATA IN ORDER
10 Do and Don’ts with Your Data
  • Dan Tierno - CI&A Strategic Implementation Manager, Bayer U.S.

Data is a marketer’s biggest asset but can also be their biggest headache. Listen to our data expert as they take you through a series of case studies and lessons learnt when data management goes wrong! You’ll be guaranteed to go back to the office and introduce actionable insights to meet your objectives going forward.

1:30pm - 2:00pm 30 mins
ARE YOU SPEAKING YOUR CUSTOMER’S LANGUAGE?
Session to be delivered by inMarket
1:30pm - 2:00pm 30 mins
Info
GETTING DATA IN ORDER
Machine Learning in Pharma Marketing: Hype, Hope or Happening?
  • Daniel Gomes - former Senior Director, Regional I&I Lead, Emerging Markets Asia, Pfizer

 Beyond the buzzwords...What are we really talking about?

Demystifying Machine Learning...How does it work?

They Hype...Where are we at in the "hype cycle" for machine learning?

The Hope...How could Machine Learning be useful for my business?

The Happening...What has actually been done?

2:00pm - 2:30pm 30 mins
Info
ARE YOU SPEAKING YOUR CUSTOMER’S LANGUAGE?
How is content being digested?
  • Zakiuddin Ahmed - Project Director –RAH@H, King Saud University Project Director- RIHIS, RIPHAH University Digital Health Director, Pharmevo & C.E.O, Digital Care
  • Grace Cordovano - Cancer Patient Advocate, Healthcare Navigating Solutionist, Enlightening Results

How has digital changed the way we access content? How can you keep continuity in a campaign across channels? Is Short form video the way forward? How to decide the best medium for your message?

2:00pm - 2:30pm 30 mins
GETTING DATA IN ORDER
Session to be delivered by Doximity
2:30pm - 3:00pm 30 mins
ARE YOU SPEAKING YOUR CUSTOMER’S LANGUAGE?
In an era of Big data, AR/VR, and Alexa how can you empower the Salesforce of tomorrow?
  • Richard Stein - Senior Manager of Inside Sales, Amgen
2:30pm - 3:00pm 30 mins
Info
GETTING DATA IN ORDER
Debate: Is Omnichannel the End of the Salesforce?
  • Kristen Winters - Integrated Multi Channel Marketing, Bayer

Proposer: Medical affairs functions coupled with digital marketing will make the traditional sales function redundant

Opposer: The salesforce will always exist – medical affairs function will not replace but add to the sales bow

3:00pm - 3:30pm 30 mins
Info
ARE YOU SPEAKING YOUR CUSTOMER’S LANGUAGE?
Executive interviews: 5 examples which prove that hyper-personalization will continue to grow in importance.

Listen our execs tell their top success story when personalizing to the customer made a huge difference to the customer. Hear how they came up with the idea and executed it to become more patient centric and see engagement soar.

3:00pm - 3:30pm 30 mins
Info
GETTING DATA IN ORDER
Machine Learning for Real-World Engagement
  • Tom Wassel - Director of Analytics, Aptus Health

As pharma looks for ways to use artificial intelligence to enhance research and development efforts, savvy marketers are applying machine learning principles to their promotional strategies. Through structured digital behavior analysis, brands are improving their ability to predict HCP behaviors—and using these insights to develop personalized communication strategies that boost the effectiveness of their campaigns and maximize their budgets.

Join this session to:

  • Identify opportunities to enhance your existing HCP engagement strategy through advanced digital behavioral analysis and prediction
  • Understand how to apply machine learning insights to guide decisions around the content, message, format, and cadence of your campaigns
  • Hear real-world examples of how brands are using machine learning techniques to deliver personalized communication campaigns that generate measurable NRx lift and ROI   
3:30pm - 3:35pm 5 mins
ARE YOU SPEAKING YOUR CUSTOMER’S LANGUAGE?
Close of Day Two
3:30pm - 3:35pm 5 mins
GETTING DATA IN ORDER
Close of Day Two
9:00am - 9:15am

Welcome from your 2019 Host

More
9:15am - 10:15am
Info

Executive Interview: My Tips to Survive in Digital

Hear from our guest executive as they share with their vision of a seamless digital campaign in a regulated market. What are the dos and don’ts? How do you break the silos internally? What have been the big wins and not so big along the way?

  • Dan Seewald - former Worldwide Innovation Group Leader, Senior Director, Pfizer
More
10:15am - 10:45am

Morning Networking Break

More
10:45am - 11:15am
Info

Ask me anything about regulations and compliance!

Despite the pharma industry being one of the most heavily regulated markets in the world; the e-pharma industry still lacks regulatory guidance. What do you need to know to avoid second guessing regulatory obstacles in an era of increasingly complex big data and multi-channels? Why does it feel that everything is moving more slowly in Pharma compared to other markets where digital is the norm? What is the thinking behind reducing the cost of drugs? Does it directly benefit the patient?

  • Interviewer Zoe Dunn - President & CEO, Hale Advisors
  • Sheetal Patel - Head, Regulatory Advertising & Promotion, Janssen
  • Michael Labson - Partner, Covington & Burling LLP
More
11:15am - 12:00pm
Info

We are all Cyborgs Now: The Future of AI and Human Machine Interactions

Our world is made of information that competes for our attention. What is needed? What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. Technology shouldn’t require all of our attention, just some of it, and only when necessary. Amber Case studies the symbiotic interactions between humans and machines — and considers how our values and culture are being shaped by living lives increasingly mediated by high technology. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.

  • Amber Case - Cyborg Anthropologist and Author, Calm Technology: Designing for the Next Generation of Devices
More
12:00pm - 1:00pm

Lunch

More
Showing of Streams