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Key Sessions

Amber Case

We are all Cyborgs Now: The Future of AI and Human Machine Interactions

Calm Technology: Designing for the Next Generation of Devices, and fellow at Harvard University’s Berkman Klein Center for Internet and Society, Visiting Research at the MIT Center for Civic Media

Dan Seewald

Executive Interview: My Tips to Survive in Digital

Pfizer

Mar 20
Show Filter
9:00am - 9:15am 15 mins
Welcome from your 2019 Host
9:15am - 10:00am 45 mins
Info
We are all Cyborgs Now: The Future of AI and Human Machine Interactions
  • Amber Case - Cyborg Anthropologist and Author, Calm Technology: Designing for the Next Generation of Devices, and fellow at Harvard University’s Berkman Klein Center for Internet and Society, Visiting Research at the MIT Center for Civic Media

Our world is made of information that competes for our attention. What is needed? What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. Technology shouldn’t require all of our attention, just some of it, and only when necessary. Amber Case studies the symbiotic interactions between humans and machines — and considers how our values and culture are being shaped by living lives increasingly mediated by high technology. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.

10:00am - 10:30am 30 mins
Info
Executive Interview: My Tips to Survive in Digital
  • Dan Seewald - Worldwide Innovation Group Leader, Senior Director, Pfizer

Hear from our guest executive as they share with their vision of a seamless digital campaign in a regulated market. What are the dos and don’ts? How do you break the silos internally? What have been the big wins and not so big along the way?

10:30am - 11:00am 30 mins
Info
Ask me anything about regulations and compliance!
  • Interviewer Zoe Dunn - President & CEO, Hale Advisors
  • Jessica Pfennig - Director of Global Digital Governance, AstraZeneca

Despite the pharma industry being one of the most heavily regulated markets in the world; the e-pharma industry still lacks regulatory guidance. What do you need to know to avoid second guessing regulatory obstacles in an era of increasingly complex big data and multi-channels? Why does it feel that everything is moving more slowly in Pharma compared to other markets where digital is the norm? What is the thinking behind reducing the cost of drugs? Does it directly benefit the patient?

11:00am - 11:30am 30 mins
Morning Networking Break
11:30am - 12:00pm 30 mins
Info
ARE YOU SPEAKING YOUR CUSTOMER’S LANGUAGE?
How can Healthcare Content Forge Human Connections?
  • Sandra Velez - Content Strategy Leader, Customer Engagement Center of Excellence, Merck

Powerful communications can forge human connections, but are there differences between how we connect with content as consumers and as professionals? In this presentation we will examine the similarities and differences to explore how we can better connect with the right message, in the right channel, at the right time? And shift the paradigm from relevant healthcare content to real human connections.

11:30am - 12:00pm 30 mins
Info
GETTING DATA IN ORDER
Top 10 Don’ts with your data
  • Dan Tierno - CI&A Strategic Implementation Manager, Bayer U.S.

Data is a marketer’s biggest asset but can also be their biggest headache. Listen to our data expert as they take you through a series of case studies and lessons learnt when data management goes wrong! You’ll be guaranteed to go back to the office and introduce actionable insights to meet your objectives going forward.

12:00pm - 12:30pm 30 mins
Info
ARE YOU SPEAKING YOUR CUSTOMER’S LANGUAGE?
How is content being digested?
  • Zakiuddin Ahmed - Project Director –RAH@H, King Saud University Project Director- RIHIS, RIPHAH University Digital Health Director, Pharmevo & C.E.O, Digital Care
  • Grace Cordovano - Cancer Patient Advocate, Healthcare Navigating Solutionist, Enlightening Results

How has digital changed the way we access content? How can you keep continuity in a campaign across channels? Is Short form video the way forward? How to decide the best medium for your message?

12:00pm - 12:30pm 30 mins
Info
GETTING DATA IN ORDER
Machine Learning in Pharma Marketing: Hype, Hope or Happening?
  • Daniel Gomes - former Senior Director, Regional I&I Lead, Emerging Markets Asia, Pfizer

 Beyond the buzzwords...What are we really talking about?

Demystifying Machine Learning...How does it work?

They Hype...Where are we at in the "hype cycle" for machine learning?

The Hope...How could Machine Learning be useful for my business?

The Happening...What has actually been done?

12:30pm - 1:00pm 30 mins
Info
ARE YOU SPEAKING YOUR CUSTOMER’S LANGUAGE?
Case Study: The bitesize way.

A look at how one business approached creating agile content across digital channels without being lost in translation!

12:30pm - 1:00pm 30 mins
Info
GETTING DATA IN ORDER
How far will AI take you?
  • Irving Loh, M.D., F.A.C.C., F.A.H.A., F.C.C.P., F.A.C.P. - Principle Investigator,, Ventura Heart Institute

AI is the future…any questions? Get your chance to grill the providers about where AI can help you here and now!

 Where can AI fit into your customer journey? What channels are best suited to AI? How can AI streamline the reordering process? What is the role of Alexa in healthcare? How is AI linked to compliance? Take your chance to consider the practical application of AI for your business!

1:00pm - 2:00pm 60 mins
Lunch
2:00pm - 2:30pm 30 mins
Info
DEEP DIVE: Personalist To Careflow
Executive interviews: 5 examples which prove that hyper-personalization will continue to grow in importance.
  • Richard Rowe - Head of Professional & Pharmacy Marketing, Johnson & Johnson

Listen our execs tell their top success story when personalizing to the customer made a huge difference to the customer. Hear how they came up with the idea and executed it to become more patient centric and see engagement soar.

2:00pm - 2:30pm 30 mins
Info
DEEP DIVE – The Digital Salesman
Debate: Is Omnichannel the End of the Salesforce?
  • Kristen Winters - Integrated Multi Channel Marketing, Bayer

Proposer: Medical affairs functions coupled with digital marketing will make the traditional sales function redundant

Opposer: The salesforce will always exist – medical affairs function will not replace but add to the sales bow

2:30pm - 3:00pm 30 mins
Info
DEEP DIVE: Personalist To Careflow
Three technologies which are revolutionizing the way you should communicate with your customer:
  • Amazon Dash:  Check out this reordering system for physicians - no email nor phone call. How easy is it to order and make inquiries through your channels?
  • Apps “Changing possibilities”: How are apps creating a competitive advantage for pharmas? Learn about the benefits of you bridging the communication gap between patient, care giver and practitioner.
  • Voice recognition : What is the role of this technology which is nothing new to the consumer. Will this be the patients and practitioners’ first point of contact?
2:30pm - 3:00pm 30 mins
Info
DEEP DIVE – The Digital Salesman
In an era of Big data, AR/VR, and Alexa how can you empower the Salesforce of tomorrow?
  • Richard Stein - Senior Manager of Inside Sales, Amgen

How can you make a compelling reason for a physician to see your salesforce? How do you build an understanding between sales & marketing? What are the best tech tools to make a presentation come alive? How to get the most from infographics? What are the key responsibilities of the salesforce in a digital era?

3:00pm - 3:30pm 30 mins
Info
DEEP DIVE: Personalist To Careflow
CareFlow – reimagining the customer decision journey (CDJ)

Linear and sequential logic does not represent patient behavior! How can CareFlow make marketing more effective, dynamic, and targeted?

Join this masterclass on CareFlow and the implications for marketers. What are the five stages of the CDJ? Where are the vital points of interaction across the journey? How to understand the importance of points along the journey for different diseases?... get the expert understanding needed to allocate your attention and investment accordingly! 

3:00pm - 3:30pm 30 mins
Info
DEEP DIVE – The Digital Salesman
Are you developing your sales for success?
  • Dan Moore - Director, NA Sales Manager Development, Mylan

What is the value of behavioral based assessments? How can you customize field and sales leadership development plans? What tools can you use to increase effectives of field sales and leadership?

3:30pm - 3:35pm 5 mins
Close of Day Two
9:00am - 9:15am

Welcome from your 2019 Host

More
9:15am - 10:00am
Info

We are all Cyborgs Now: The Future of AI and Human Machine Interactions

Our world is made of information that competes for our attention. What is needed? What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. Technology shouldn’t require all of our attention, just some of it, and only when necessary. Amber Case studies the symbiotic interactions between humans and machines — and considers how our values and culture are being shaped by living lives increasingly mediated by high technology. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.

  • Amber Case - Cyborg Anthropologist and Author, Calm Technology: Designing for the Next Generation of Devices, and fellow at Harvard University’s Berkman Klein Center for Internet and Society, Visiting Research at the MIT Center for Civic Media
More
10:00am - 10:30am
Info

Executive Interview: My Tips to Survive in Digital

Hear from our guest executive as they share with their vision of a seamless digital campaign in a regulated market. What are the dos and don’ts? How do you break the silos internally? What have been the big wins and not so big along the way?

  • Dan Seewald - Worldwide Innovation Group Leader, Senior Director, Pfizer
More
10:30am - 11:00am
Info

Ask me anything about regulations and compliance!

Despite the pharma industry being one of the most heavily regulated markets in the world; the e-pharma industry still lacks regulatory guidance. What do you need to know to avoid second guessing regulatory obstacles in an era of increasingly complex big data and multi-channels? Why does it feel that everything is moving more slowly in Pharma compared to other markets where digital is the norm? What is the thinking behind reducing the cost of drugs? Does it directly benefit the patient?

  • Interviewer Zoe Dunn - President & CEO, Hale Advisors
  • Jessica Pfennig - Director of Global Digital Governance, AstraZeneca
More
11:00am - 11:30am

Morning Networking Break

More
Showing of Streams
1:00pm - 2:00pm

Lunch

More
Showing of Streams
3:30pm - 3:35pm
Close of Day Two

Close of Day Two

More