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Key Sessions

Nancye Green

Mindfulness for marketers: Design thinking for innovation

Partner, Donovan/Green

Seth Godin

A Disruptive Take on Marketing: Modern Marketing comes to Pharma

Do You Zoom

Mar 19
Show Filter
9:15am - 10:15am 60 mins
Welcome from your 2019 Host
  • Ritesh Patel - Chief Digital Officer - Health & Wellness, Ogilvy
10:15am - 10:45am 30 mins
Info
Mindfulness for marketers: Design thinking for innovation
  • Nancye Green - former Chief Design Officer ,The Medicines Company, Partner, Donovan/Green

Design thinking is a new tool for marketers to enable them to map the patient journey, engage and learn from the customer. Put yourself in the patients’ shoes; what difference could this make to your next campaign?

10:45am - 11:15am 30 mins
Morning Break
11:15am - 12:15pm 60 mins
Info
THE NEXT WAVE OF PATIENT CENTRICITY
3 Pharma Case Studies: Patient Trust Is the New KPI
  • Jack Barrette - Chief Executive Officer and Founder, WEGO Health

Using live examples, learn how 3 pharma companies built real trust – and drove exceptional business results - by working with patient influencers. From the role of nano-, micro- and macro-influencers to co-creating content to award-winning metrics, Jack will make the business case for authentic patient influencer collaboration.

11:15am - 11:45am 30 mins
FROM LOCAL, TO GLOBAL… AND BACK
What are the Risks and Gains of DTC Consumer Clinical Trials?
  • Jennifer Wulff - Director, Clinical Innovation, Pfizer
11:45am - 12:15pm 30 mins
Info
FROM LOCAL, TO GLOBAL… AND BACK
Who is Disrupting Your Market?
  • Steven Gutentag - Co-Founder, Keeps

What do you see as the advantages of being a D2C brand in healthcare? 

What consumer trends are impacting how you think about growing your brand? 

How is mobile driving efficiencies for your customer and your company?

12:15pm - 12:45pm 30 mins
Info
THE NEXT WAVE OF PATIENT CENTRICITY
Fireside Chat: Trust me, I’m a marketer!
  • Joan Durnell Powell - Patient Advocate, AA & MDS International Foundation
  • Andy Hachadorian - Manager Digital Marketing and Media, Cutanea Life Sciences

What sources and information do your customers value? Where are they getting their information from and what will make them trust what your company has to say?

12:15pm - 12:45pm 30 mins
Info
FROM LOCAL, TO GLOBAL… AND BACK
Panel: My Top Tips for Global Success
  • Fabrizio Caranci - Global Marketing Director, Merck Vaccines
  • Mohammed Ali - Global Head, Digital Development, Global Clinical Operations, Boehringer Ingelheim Pharmaceuticals
  • Piers Dickinson - Head of Global Digital Communications, CSL Behring
  • Zoe Dunn - President & CEO, Hale Advisors

Where do you start when your company decides to branch beyond the U.S? Do you need to hire marketing experts from designated countries or can you deploy from your HQ? What nuances do you need to know from country to country? Is it possible to develop an effective marketing campaign on a global scale or is a siloed geo approach better?  Join our forward-thinking panelists who now all tackle a global digital marketing campaign for their business and learn what has enabled them to really push their brand and sales forwards.

12:45pm - 2:00pm 75 mins
Lunch
2:00pm - 2:30pm 30 mins
Info
“BEYOND THE PILL”
Measuring HCP Site Visitation and Behaviors
  • Michael Ramadei - Senior Manager, Analytics Services, Crossix
2:00pm - 2:30pm 30 mins
Info
INVESTING IN INNOVATION
New & emerging technologies impacting pharma
  • Jim Mangione - Director, Emerging Technologies & Mobile Architecture, Pfizer

Join a whirlwind tour of the latest advances in conversation UI and digital assistants, the proliferation of IoT in healthcare, convergence of connected home and health, plus next generation mixed reality experiences and new technologies impacting every aspect of our patient’s journey!

2:30pm - 3:00pm 30 mins
“BEYOND THE PILL”
Ignore Holistic at Your Peril!
  • Soham Wagh - Senior Marketing Manager, EMAP and Europe, Classic and Established Products, GSK
2:30pm - 3:00pm 30 mins
Info
INVESTING IN INNOVATION
Panel Discussion: What is the Smartest Digital Investment for your Future OmniChannel Campaign?
  • Alison Tapia - Director, Digital/Multichannel Marketing, Allergan
  • Eric Gallardo - Head of Digital, Data, Analytics and Innovation, GSK
  • Bill Reinstein - CEO/CTO, MedData Group
  • Jack Barrette - Chief Executive Officer and Founder, WEGO Health

Where and what would you invest in to optimize money per audience, per channel, campaigns and demonstrate an ROI. Join our expert panel discussion who make these decisions daily! Take a look at where the future of digital is and how to make smarter omnichannel marketing decisions.

3:00pm - 3:30pm 30 mins
Info
“BEYOND THE PILL”
Reinventing the Role of Medical Affairs: A Conversation with Deborah Long
  • Deborah Ebert Long, MD, FCCP - Vice President for North America, Vertex
  • How has the role of the Medical Affairs team evolved?
  • What are some key areas that Medical Affairs can work beyond Thought Leader relationships?
  • What are the key capabilities you need to build an effective Medical Affairs team?
  • When should a Medical Affairs team be built out in the development process?
3:00pm - 3:30pm 30 mins
Info
INVESTING IN INNOVATION
Animal Rights to Anti-Vaxxers: Tackling The A-Z of Reputational Risks
  • Emma Monks - VP, Crisis Intelligence, Crisp

This will be presented by Emma Monks - VP of Crisis Intelligence here at Crisp

3:30pm - 4:00pm 30 mins
“BEYOND THE PILL”
Afternoon Break
3:30pm - 4:00pm 30 mins
INVESTING IN INNOVATION
Afternoon Break
4:00pm - 4:30pm 30 mins
A New Way to Experience Health
  • Alex Ott - ., BIOCHEMIST, AUTHOR & EXPLORER
5:00pm - 6:00pm 60 mins
Opening Night Cocktail Reception
6:00pm - 6:45pm 45 mins
Info
A Disruptive Take on Marketing: Modern Marketing comes to Pharma
  • Seth Godin - Best-Selling Author, Entrepreneur and Founder & CEO, Do You Zoom

It's time to level up. Our patients and our clients are waiting for us to bring humanity, passion and possibility to the work. Each of us has the ability to create better outcomes, improve health and profits, and Seth Godin wants to teach us how to use marketing as a tool to make things better by making better things.

9:15am - 10:15am
Info

Welcome from your 2019 Host

  • Ritesh Patel - Chief Digital Officer - Health & Wellness, Ogilvy
More
10:15am - 10:45am
Info

Mindfulness for marketers: Design thinking for innovation

Design thinking is a new tool for marketers to enable them to map the patient journey, engage and learn from the customer. Put yourself in the patients’ shoes; what difference could this make to your next campaign?

  • Nancye Green - former Chief Design Officer ,The Medicines Company, Partner, Donovan/Green
More
10:45am - 11:15am

Morning Break

More
Showing of Streams
12:45pm - 2:00pm

Lunch

More
Showing of Streams
4:00pm - 4:30pm
Info

A New Way to Experience Health

  • Alex Ott - ., BIOCHEMIST, AUTHOR & EXPLORER
More
5:00pm - 6:00pm

Opening Night Cocktail Reception

More
6:00pm - 6:45pm
Info

A Disruptive Take on Marketing: Modern Marketing comes to Pharma

It's time to level up. Our patients and our clients are waiting for us to bring humanity, passion and possibility to the work. Each of us has the ability to create better outcomes, improve health and profits, and Seth Godin wants to teach us how to use marketing as a tool to make things better by making better things.

  • Seth Godin - Best-Selling Author, Entrepreneur and Founder & CEO, Do You Zoom
More