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Key Sessions

Nancye Green

Mindfulness for marketers: Design thinking for innovation

Partner, Donovan/Greene

Seth Godin

A Disruptive Take on Marketing: Modern Marketing comes to Pharma

Do You Zoom

Mar 19
Show Filter
9:15am - 9:30am 15 mins
Welcome from your 2019 Host
  • Ritesh Patel - Chief Digital Officer - Health & Wellness, Ogilvy
9:30am - 10:00am 30 mins
Info
Mindfulness for marketers: Design thinking for innovation
  • Nancye Green - former Chief Design Officer ,The Medicines Company, Partner, Donovan/Greene

Design thinking is a new tool for marketers to enable them to map the patient journey, engage and learn from the customer. Put yourself in the patients’ shoes; what difference could this make to your next campaign?

10:00am - 10:45am 45 mins
Info
A Disruptive Take on Marketing: Modern Marketing comes to Pharma
  • Seth Godin - Best-Selling Author, Entrepreneur and Founder & CEO, Do You Zoom

It's time to level up. Our patients and our clients are waiting for us to bring humanity, passion and possibility to the work. Each of us has the ability to create better outcomes, improve health and profits, and Seth Godin wants to teach us how to use marketing as a tool to make things better by making better things.

10:45am - 11:15am 30 mins
Morning Break
11:15am - 11:45am 30 mins
Info
THE NEXT WAVE OF PATIENT CENTRICITY
Seth Godin MasterClass
  • Seth Godin - Best-Selling Author, Entrepreneur and Founder & CEO, Do You Zoom

 

11:15am - 11:45am 30 mins
Info
FROM LOCAL, TO GLOBAL… AND BACK
Case Study: Leveraging remote channels of engagement by integrating face to face with digital.
  • Paul Murasko - Sr. Director, Multi-Channel Marketing, Sunovion Pharmaceuticals Inc.

In this exclusive session, get advice on how to tackle multi-channel marketing for a global e-pharma powerhouse. Learn how to develop a value proposition, decide what channel is the best to include and how combinations are sometimes the key to success.

11:45am - 12:15pm 30 mins
Info
THE NEXT WAVE OF PATIENT CENTRICITY
Mindfulness for marketers: What is your next customer thinking?
  • Jack Barrette - Chief Executive Officer and Founder, WEGO Health

How are people approaching their health? Do they always go to the practitioner first? Is it a drug will cure it all mindset? Get into the mind of your next customer!

11:45am - 12:15pm 30 mins
Info
FROM LOCAL, TO GLOBAL… AND BACK
The connected disruptor:
  • Steven Gutentag - Co-Founder, Keeps

How are connected devices helping companies to hyper personalize and engage in continuous conversation with the customer? How is mobile driving efficiencies for the customer and company?

12:15pm - 12:45pm 30 mins
Info
THE NEXT WAVE OF PATIENT CENTRICITY
Fireside Chat: Trust me, I’m a marketer!
  • Joan Durnell Powell - Patient Advocate, AA & MDS International Foundation
  • Andy Hachadorian - Manager Digital Marketing and Media, Cutanea Life Sciences

What sources and information do your customers value? Where are they getting their information from and what will make them trust what your company has to say?

12:15pm - 12:45pm 30 mins
Info
FROM LOCAL, TO GLOBAL… AND BACK
Panel: My Top Tips for Global Success
  • Fabrizio Caranci - Global Marketing Director, Merck Vaccines
  • Mohammed Ali - Global Head, Digital Development, Global Clinical Operations, Boehringer Ingelheim Pharmaceuticals
  • Piers Dickinson - Head of Global Digital Communications, CSL Behring
  • Zoe Dunn - President & CEO, Hale Advisors

Where do you start when your company decides to branch beyond the U.S? Do you need to hire marketing experts from designated countries or can you deploy from your HQ? What nuances do you need to know from country to country? Is it possible to develop an effective marketing campaign on a global scale or is a siloed geo approach better?  Join our forward-thinking panelists who now all tackle a global digital marketing campaign for their business and learn what has enabled them to really push their brand and sales forwards.

12:45pm - 2:00pm 75 mins
Lunch
2:00pm - 2:30pm 30 mins
Info
“BEYOND THE PILL”
Session to be delivered by Crossix
2:00pm - 2:30pm 30 mins
Info
INVESTING IN INNOVATION
New & emerging technologies impacting pharma
  • Jim Mangione - Director, Emerging Technologies & Mobile Architecture, Pfizer

Join a whirlwind tour of the latest advances in conversation UI and digital assistants, the proliferation of IoT in healthcare, convergence of connected home and health, plus next generation mixed reality experiences and new technologies impacting every aspect of our patient’s journey!

2:30pm - 3:00pm 30 mins
Info
“BEYOND THE PILL”
Executive Interview: Spotlight on Clinical Trials - What are the Reputational Risks or Gains of Direct to Consumer Clinical Trials?
  • Jennifer Wulff - Director, Clinical Innovation, Pfizer

Is there a different way of enabling the patient to learn about trials? How do you reduce the burden on patients? Will IOT satisfy the self-sufficient mindset of the patient? What are the latest BYO devices, Apps and E-Consent successes and failures to watch out for? To access data from more sources, you will also need to share your trial data with other collaborators to advance in the digital world; discuss your biggest reservations.

2:30pm - 3:00pm 30 mins
Info
INVESTING IN INNOVATION
Panel Discussion: If you had an extra $1 for every sale, how would you reinvest it into your digital campaign?
  • Alison Tapia - Director, Digital/Multichannel Marketing, Allergan
  • Eric Gallardo - Head of Digital, Data, Analytics and Innovation, GSK
  • Bill Reinstein - CEO/CTO, MedData Group

It is unfortunately the case a lot of the time that re-investment does not seem to increase at the same pace as sales targets. But what if you could re-invest at the same rate of sales coming in. Where and what would you invest in to optimize money per audience, per channel, campaigns and demonstrate an ROI. Join our expert panel discussion who make these decisions daily!

3:00pm - 3:30pm 30 mins
“BEYOND THE PILL”
Afternoon Break
3:00pm - 3:30pm 30 mins
INVESTING IN INNOVATION
Afternoon Break
3:30pm - 4:00pm 30 mins
“BEYOND THE PILL”
Ignore Holistic at Your Peril!
  • Soham Wagh - Senior Marketing Manager, EMAP and Europe, Classic and Established Products, GSK
3:30pm - 4:00pm 30 mins
INVESTING IN INNOVATION
Session TBA - Crisp Thinking
4:00pm - 4:30pm 30 mins
Info
“BEYOND THE PILL”
Reinventing the Role of Medical Affiars
  • Deborah Ebert Long, MD, FCCP - Vice President for North America, Vertex

How has the role of the Medical Affairs team evolved? How can medical affairs help to influence key purchasing decisions? What are the key capabilities you need to build an effective medical affairs team? How do you embed medical affairs across the value chain? ... Make sure you have the plans in place to develop this crucial resource!

4:00pm - 4:30pm 30 mins
Info
INVESTING IN INNOVATION
C-Suite Masterclass: Organizational Preparedness
  • Ozgun Demir - Global Digital Strategy Lead, Bluebird Bio

A more complex healthcare universe than ever, more channels, more data, more competition! How do you keep your house in order for success?

How can you close the loop - from development to commercialization and back? How can you remove siloed functions to achieve omnichannel internally? Who is your next crucial strategic hire? What are the top 10 questions a CMO should ask themselves?... join your senior peers to mind map a structure that can master data and digital to stay on top!

4:30pm - 5:10pm 40 mins
Closing KEYNOTE
5:10pm - 6:10pm 60 mins
Opening Night Cocktail Reception
9:15am - 9:30am
Info

Welcome from your 2019 Host

  • Ritesh Patel - Chief Digital Officer - Health & Wellness, Ogilvy
More
9:30am - 10:00am
Info

Mindfulness for marketers: Design thinking for innovation

Design thinking is a new tool for marketers to enable them to map the patient journey, engage and learn from the customer. Put yourself in the patients’ shoes; what difference could this make to your next campaign?

  • Nancye Green - former Chief Design Officer ,The Medicines Company, Partner, Donovan/Greene
More
10:00am - 10:45am
Info

A Disruptive Take on Marketing: Modern Marketing comes to Pharma

It's time to level up. Our patients and our clients are waiting for us to bring humanity, passion and possibility to the work. Each of us has the ability to create better outcomes, improve health and profits, and Seth Godin wants to teach us how to use marketing as a tool to make things better by making better things.

  • Seth Godin - Best-Selling Author, Entrepreneur and Founder & CEO, Do You Zoom
More
10:45am - 11:15am

Morning Break

More
Showing of Streams
12:45pm - 2:00pm

Lunch

More
Showing of Streams
4:30pm - 5:10pm

Closing KEYNOTE

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5:10pm - 6:10pm

Opening Night Cocktail Reception

More