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Key Sessions

Nancye Green

Mindfulness for marketers: Design thinking for innovation

The Medicines Company

Seth Godin

A Disruptive Take on Marketing: Modern Marketing comes to Pharma

Do You Zoom

Mar 19
Show Filter
9:15am - 9:30am 15 mins
Welcome from your 2019 Host
9:30am - 10:00am 30 mins
Info
Mindfulness for marketers: Design thinking for innovation
  • Nancye Green - Chief Design Officer, The Medicines Company

Design thinking is a new tool for marketers to enable them to map the patient journey, engage and learn from the customer. Put yourself in the patients’ shoes; what difference could this make to your next campaign?

10:00am - 10:45am 45 mins
Info
A Disruptive Take on Marketing: Modern Marketing comes to Pharma
  • Seth Godin - Best-Selling Author, Entrepreneur and Founder & CEO, Do You Zoom

It's time to level up. Our patients and our clients are waiting for us to bring humanity, passion and possibility to the work. Each of us has the ability to create better outcomes, improve health and profits, and Seth Godin wants to teach us how to use marketing as a tool to make things better by making better things.

10:45am - 11:30am 45 mins
Info
Panel: Keeping up with the connected patient: Can you do it on your own?
  • Sven Dethlefs - EVP Global Marketing & Portfolio, Teva Pharmaceuticals
  • Eric Gallardo - Head of Digital, Data, Analytics and Innovation, GSK
  • Nancye Green - Chief Design Officer, The Medicines Company

e-pharma is arguably in a sink or swim scenario for those avoiding the convergence of patient devices and drugs as part of their digital efforts. Hear from our e-pharma futurologists to explain why e-pharma must adapt and how technology collaboration is the way forward to succeed.

11:30am - 12:00pm 30 mins
Morning Break
12:00pm - 12:30pm 30 mins
Info
THE NEXT WAVE OF PATIENT CENTRICITY
Mindfulness for marketers: What is your next customer thinking?
  • Jack Barrette - Chief Executive Officer and Founder, WEGO Health

How are people approaching their health? Do they always go to the practitioner first? Is it a drug will cure it all mindset? Get into the mind of your next customer!

12:00pm - 12:30pm 30 mins
Info
WHO IS DISRUPTING YOUR MARKET?
The connected disruptor:
  • Steven Gutentag - Co-Founder, Keeps

How are connected devices helping companies to hyper personalize and engage in continuous conversation with the customer? How is mobile driving efficiencies for the customer and company?

12:00pm - 12:30pm 30 mins
Info
FROM LOCAL, TO GLOBAL… AND BACK
Case Study: Leveraging remote channels of engagement by integrating face to face with digital.
  • Paul Murasko - Sr. Director, Multi-Channel Marketing, Sunovion Pharmaceuticals Inc.

In this exclusive session, get advice on how to tackle multi-channel marketing for a global e-pharma powerhouse. Learn how to develop a value proposition, decide what channel is the best to include and how combinations are sometimes the key to success.

12:30pm - 1:00pm 30 mins
Info
THE NEXT WAVE OF PATIENT CENTRICITY
Fireside Chat: Trust me, I’m a marketer!
  • Joan Durnell Powell - Patient Advocate, AA & MDS International Foundation
  • Andy Hachadorian - Manager Digital Marketing and Media, Cutanea Life Sciences

What sources and information do your customers value? Where are they getting their information from and what will make them trust what your company has to say?

12:30pm - 1:30pm 60 mins
Info
WHO IS DISRUPTING YOUR MARKET?
DOUBLE SESSION: The experiential disruptor:

How is technology empowering the customer in an era of self-sufficiency? What digital marketing experiences are smashing customer engagement targets and most importantly, how do they translate to pharma?

12:30pm - 1:30pm 60 mins
Info
FROM LOCAL, TO GLOBAL… AND BACK
Panel: My Top Tips for Global Success
  • Fabrizio Caranci - Global Marketing Director, Merck Vaccines
  • Mohammed Ali - Global Head, Digital Development, Global Clinical Operations, Boehringer Ingelheim Pharmaceuticals
  • Piers Dickinson - Head of Global Digital Communications, CSL Behring

Where do you start when your company decides to branch beyond the U.S? Do you need to hire marketing experts from designated countries or can you deploy from your HQ? What nuances do you need to know from country to country? Is it possible to develop an effective marketing campaign on a global scale or is a siloed geo approach better?  Join our forward-thinking panelists who now all tackle a global digital marketing campaign for their business and learn what has enabled them to really push their brand and sales forwards.

1:00pm - 1:30pm 30 mins
Info
THE NEXT WAVE OF PATIENT CENTRICITY
Who are Patients Asking First, you or the Practitioner?

The increasing sophistication of symptom checkers has created a new first point of contact in seeking treatments. This case study focuses on the the latest symptom checker to arguably out diagnose practitioners – should this be your next marketing tool?

1:30pm - 2:30pm 60 mins
Lunch
2:30pm - 3:00pm 30 mins
Info
“BEYOND THE PILL”
Executive Interview: Spotlight on Clinical Trials - What are the Reputational Risks or Gains of Direct to Consumer Clinical Trials?
  • Jennifer Wulff - Director, Clinical Innovation, Pfizer
  • Irving Loh, M.D., F.A.C.C., F.A.H.A., F.C.C.P., F.A.C.P. - Principle Investigator,, Ventura Heart Institute

Is there a different way of enabling the patient to learn about trials? How do you reduce the burden on patients? Will IOT satisfy the self-sufficient mindset of the patient? What are the latest BYO devices, Apps and E-Consent successes and failures to watch out for? To access data from more sources, you will also need to share your trial data with other collaborators to advance in the digital world; discuss your biggest reservations.

2:30pm - 3:00pm 30 mins
Info
BIGGEST WINS ON SOCIAL
Ensure Value Add
  • Annie Sullivan - Social Media Director, AstraZeneca

It is argued that social has not had the impact that people thought it would. Where is it adding real value and impact?

2:30pm - 3:00pm 30 mins
Info
INVESTING IN INNOVATION
New & emerging technologies impacting pharma
  • Jim Mangione - Director, Emerging Technologies & Mobile Architecture, Pfizer

Join a whirlwind tour of the latest advances in conversation UI and digital assistants, the proliferation of IoT in healthcare, convergence of connected home and health, plus next generation mixed reality experiences and new technologies impacting every aspect of our patient’s journey!

3:00pm - 3:30pm 30 mins
Info
“BEYOND THE PILL”
Case Study: Ignore holistic at your peril!
  • Soham Wagh - Senior Marketing Manager, EMAP and Europe, Classic and Established Products, GSK

Listen to the story of a tech giant’s great tech innovation which never took off because of failing to take the whole patient journey into consideration – a lesson to be learnt for all!

3:00pm - 3:30pm 30 mins
Info
BIGGEST WINS ON SOCIAL
Instagram in the spotlight: Do pictures paint a thousand words for patients and practitioners?

How are you keeping up with the insta-generation. Learn how to reduce your copy writing whilst increasing impact?

Contact Aimee Croke to speak at Aime.Croke@knect365.com for speaking opportunities. 



3:00pm - 3:30pm 30 mins
Info
INVESTING IN INNOVATION
Panel Discussion: If you had an extra $1 for every sale, how would you reinvest it into your digital campaign?
  • Alison Tapia - Director, Digital/Multichannel Marketing, Allergan
  • Eric Gallardo - Head of Digital, Data, Analytics and Innovation, GSK

It is unfortunately the case a lot of the time that re-investment does not seem to increase at the same pace as sales targets. But what if you could re-invest at the same rate of sales coming in. Where and what would you invest in to optimize money per audience, per channel, campaigns and demonstrate an ROI. Join our expert panel discussion who make these decisions daily!

3:30pm - 4:00pm 30 mins
“BEYOND THE PILL”
Afternoon Break
3:30pm - 4:00pm 30 mins
BIGGEST WINS ON SOCIAL
Afternoon Break
3:30pm - 4:00pm 30 mins
INVESTING IN INNOVATION
Afternoon Break
4:00pm - 4:30pm 30 mins
Info
“BEYOND THE PILL”
Ideas Lab: If the patient wants holistic; what can we offer them?
  • Loreen Babcock - CMO, Montefiore Medical Center

Listen to our experts brainstorm and share their tried and tested holistic offerings which have empowered the patient and ultimately led increased sales. How can digital help provide a more wholesome package to the patient?

4:00pm - 4:30pm 30 mins
Info
BIGGEST WINS ON SOCIAL
In the spotlight: The era of safe social for practitioners

Practitioners taking other practitioners’ advice is not a new concept however digitalization has enabled this to take place on a huge scale virtually as well as globally with the almost saturation of safe social platforms. Get the latest tips on how to exploit this channel to evolve your HCP campaigns going forwards. 

Contact Aimee Croke to speak @ Aime.Croke@knect365.com.

4:30pm - 5:00pm 30 mins
Info
“BEYOND THE PILL”
Ask us anything! How do you want to get the most out of your social media channels?

When did you last have the chance to get first hand advice from the creators of the social media channels you are trying to use?

How far will social media take you with the patient? Can social media break down patient access to scientific literature? Are branded or unbranded pages more successful? How do you use LinkedIn analytics and google analytics properly?...  Get some practical advice and quick wins which you can implement tomorrow to improve those KPIs

Contact Aimee Croke to speak @ Aime.Croke@knect365.com

4:30pm - 5:00pm 30 mins
Info
BIGGEST WINS ON SOCIAL
Deep Dive: Reinventing the role of Medical Affairs
  • Deborah Ebert Long, MD, FCCP - Vice President for North America, Vertex

Join these industry experts to learn how to transform Medical Affairs into a competitive advantage and drive your ROI.

How has the role of the Medical Affairs team evolved? How can medical affairs help to influence key purchasing decisions? What are the key capabilities you need to build an effective medical affairs team? How do you embed medical affairs across the value chain? ... Make sure you have the plans in place to develop this crucial resource!

4:30pm - 5:00pm 30 mins
Info
INVESTING IN INNOVATION
C -Suite Masterclass: Organizational Preparedness
  • Ozgun Demir - Global Digital Strategy Lead, Bluebird Bio
  • Rich Palizzolo - Global Digital Strategy Lead,, Bluebird Bio

A more complex healthcare universe than ever, more channels, more data, more competition! How do you keep your house in order for success?

How can you close the loop - from development to commercialization and back? How can you remove siloed functions to achieve omnichannel internally? Who is your next crucial strategic hire? What are the top 10 questions a CMO should ask themselves?... join your senior peers to mind map a structure that can master data and digital to stay on top!

5:30pm - 6:30pm 60 mins
Opening Night Networking Reception
9:15am - 9:30am

Welcome from your 2019 Host

More
9:30am - 10:00am
Info

Mindfulness for marketers: Design thinking for innovation

Design thinking is a new tool for marketers to enable them to map the patient journey, engage and learn from the customer. Put yourself in the patients’ shoes; what difference could this make to your next campaign?

  • Nancye Green - Chief Design Officer, The Medicines Company
More
10:00am - 10:45am
Info

A Disruptive Take on Marketing: Modern Marketing comes to Pharma

It's time to level up. Our patients and our clients are waiting for us to bring humanity, passion and possibility to the work. Each of us has the ability to create better outcomes, improve health and profits, and Seth Godin wants to teach us how to use marketing as a tool to make things better by making better things.

  • Seth Godin - Best-Selling Author, Entrepreneur and Founder & CEO, Do You Zoom
More
10:45am - 11:30am
Info

Panel: Keeping up with the connected patient: Can you do it on your own?

e-pharma is arguably in a sink or swim scenario for those avoiding the convergence of patient devices and drugs as part of their digital efforts. Hear from our e-pharma futurologists to explain why e-pharma must adapt and how technology collaboration is the way forward to succeed.

  • Sven Dethlefs - EVP Global Marketing & Portfolio, Teva Pharmaceuticals
  • Eric Gallardo - Head of Digital, Data, Analytics and Innovation, GSK
  • Nancye Green - Chief Design Officer, The Medicines Company
More
11:30am - 12:00pm

Morning Break

More
Showing of Streams
1:30pm - 2:30pm

Lunch

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Showing of Streams
5:30pm - 6:30pm

Opening Night Networking Reception

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