March 6-8, 2017
March 6 @ The Intrepid Sea, Air and Space Museum | March 7-8 @ The Times Center,
New York, NY
The Art and Science of Innovative Digital Strategy
Seize the opportunities in front of you now to be patient-focused, innovative and progressive and catapult your organization to the head of the digital marketing curve.
Learn, connect and grow with 800 of your peers, thoughts leaders, industry trailblazers, and technology partners within the pharma digital transformation and marketing landscape. Walk away with knowledge and connections that will set you up for success in 2017 and beyond.
Visionaries, Marketing Giants, Patient Advocates, and More Await You on The Intrepid
ePharma launches on Monday, March 6th aboard the famous New York City attraction, The Intrepid Air, Sea, and Space Museum. A full day of motivational and thought-provoking keynotes are lined up that will set the tone for the rest of the conference. Hear from experts in digital transformation, leadership, customer advocacy, and pharma marketing including Opening Keynote and ePharma Emcee, Jay Baer.
Curated Content, Case Studies, In-Depth Workshops Led By Innovators, Forward Thinkers, Digital Strategists and More.
ePharma touches upon all the key concepts and critical areas of digital marketing and transformation necessary for success. From crucial analytics and clinical innovation to storytelling and futurist trends, the curated content at ePharma will position you to optimize your HCP and patient marketing while protecting your brand.
Healthcare Provider (HCP) Marketing
Gain an understanding of the HCP online engagement journey with insights on how to approach your communications. Learn about the demands of HCPs and the best channels to market. Our sessions will provide a comprehensive overview of satisfying HCPs unmet needs.
Understanding the evolving role of the patient and their journey as part of your digital marketing strategy is critical. This session will provide you with insight into shaping your patient-centric marketing approach and delivering on patient-centricity in diverse ways through multiple digital mediums.
Google, Twitter, and Facebook Health
Yep, you read right. Hear each social giant—Google, Twitter, and Facebook Health—discuss the future of digital marketing in pharma from their perspectives.
NEW! Turning Insights into Actions with Google Analytics
Are you investing in digital marketing to HCP's (Healthcare Providers) and/or Patients? Leverage the right analytics data to turn insights into action, for optimal ROI.
By properly using Google Analytics to its fullest capabilities, so much can be revealed for the marketing department as well as your Executive Team.
NEW! Digital Innovation - A Clinical Perspective
Led by Clinical Innovation expert, Craig Lipset, Head of Clinical Innovation, R&D at Pfizer. This powerhouse panel will provide with insights and tidbits on how to approach innovation differently—most importantly, successfully—so you can level up your digital transformation.
NEW! Embracing and Engaging Millennial Patients
The assumption is that most healthcare marketers are grappling with how to adopt their behavior to address the millennial audience. KNect365 and MM&M set out to confirm this, and to determine exactly how pharma-based and agency marketers are tackling the issue. Hear results and insight from this exclusive, 280-person survey, including a look at marketing budgets, a roadmap to help ensure your own efforts are savvy to millennial attitudes, and a lively discussion with some of the respondents, moderated by MM&M's editor-in-chief, Marc Iskowitz.
All New Digital Marketing Certificate Bootcamp at ePharma - Monday, March 6, 2017
The all-new ePharma Digital Marketing Certificate Bootcamp, presented in conjunction with DMA, will set you up for digital success. In just six hours, earn a Certificate of Completion after reviewing practical, actionable strategies and tactics on everything from website optimization, search, email to online advertising, content marketing, social, and beyond.
Patients and HCPs are online, educating themselves and becoming more engaged in their treatment and therapeutic decisions. Take this Certificate Bootcamp brought you by marketing education experts at DMA and customized for the unique ePharma audience to launch your digital marketing efforts right.
Registration starts at $895! Separate registration is required. Only available on March 6, 2017.
Stay tuned for the full curriculum to be posted shortly.
You Want Data? ePharma's Got Some Data...
The Future of Digital Health: Technological Advancements That Will Impact The Pharmaceutical Industry
As new technological advancements emerge, the pharmaceutical industry must adapt to changes in the market space. What will the future of health and care look like, particularly in the United States, as it pertains to innovation, commercialism and policy?
In the first, of a three-part white paper series, we’ve identified three areas that will be impacted by these technological advancements and the impact they will have on the industry. See what industry experts also had to say about the future of digital health.
- Increasing the value proposition
- Implementing new strategies for doing old things
- Changes in policy and politics
NEW Referral and Rewards Program
Earn points towards free ePharma passes, discounts and $5 Starbucks and Amazon gift cards.
It's super simple. Share ePharma stuff like emails, agenda, and whitepapers on your social network and earn points. Once those points rack up, you can quickly and easily redeem them a number of prizes including $5 Starbucks and Amazon gift cards as well as ePharma discounts and free passes for you and your colleagues. Plus, just for signing up now, you get a 500 point bonus! Your ePharma pass and cup of joe await you—go get 'em!
Who You Will Meet
ePharma had more than 700 attendees in 2016 coming from all major stakeholders in the pharma ecosystem, including pharma marketers, agency leaders, technologists, solution providers, media, and more. And, we anticipate a robust group again this year, perfect for maximum peer-to-peer learning, networking, and business development.
At ePharma, you'll rub elbows with Senior Managers, Directors, Senior Directors, VPs, and C-Level executives focused on:
- Digital Marketing and Strategy
- Brand Marketing
- Patient Marketing
- Payer Marketing
- Commercial Strategy
- HCP Marketing
- Account Management
- Digital Transformation
- Sales and Business Development
- Digital Health and Wellness
- And More...
2016 Video Highlights
ePharma 2016 brought the strategic and tactical learning, peer exchange, and dialogue to digital marketing and transformation executives within Life Sciences this past February in New York City. Together, more than 600 professionals from pharma, biotech, agencies, and technologies actively dissected current trends, marketplace needs, and evolving customer bases to harness new opportunities and build stronger, cost efficient marketing and digital transformation strategies. We'll see you next year!