March 20-23, 2018
New York, NY
The Art and Science of Innovative Digital Strategy
Thank you to everyone who attended ePharma 2017! Sign up now for updates for our 2018 event.
Seize the opportunities in front of you now to be patient-focused, innovative and progressive and catapult your organization to the head of the digital marketing curve.
2017 in Review
ePharma 2017 ran March 6-8, 2017 in New York City aboard The Intrepid and then at The TimesCenter. Hundreds of pharma professionals came together to discuss the latest trends in digital marketing and transformation.
If you missed the content, networking and action in person, check out the video recap and plan now to join us next year to avoid serious FOMO.
Visionaries, Marketing Giants, Patient Advocates, and More Presented in 2017
ePharma launched aboard the famous New York City attraction, The Intrepid Air, Sea, and Space Museum, in 2017. A full day of motivational and thought-provoking keynotes lined up and set the tone for the rest of the conference. Experts in digital transformation, leadership, customer advocacy, and pharma marketing were in the house including Opening Keynote and ePharma Emcee, Jay Baer.
Who You Will Meet
ePharma had more than 700 attendees in 2016 coming from all major stakeholders in the pharma ecosystem, including pharma marketers, agency leaders, technologists, solution providers, media, and more. And, we anticipate a robust group again this year, perfect for maximum peer-to-peer learning, networking, and business development.
At ePharma, you'll rub elbows with Senior Managers, Directors, Senior Directors, VPs, and C-Level executives focused on:
- Digital Marketing and Strategy
- Brand Marketing
- Patient Marketing
- Payer Marketing
- Commercial Strategy
- HCP Marketing
- Account Management
- Digital Transformation
- Sales and Business Development
- Digital Health and Wellness
- And More...
Curated Content, Case Studies, In-Depth Workshops Led By Innovators, Forward Thinkers, Digital Strategists and More.
ePharma touches upon all the key concepts and critical areas of digital marketing and transformation necessary for success. From crucial analytics and clinical innovation to storytelling and futurist trends, the curated content at ePharma will position you to optimize your HCP and patient marketing while protecting your brand.
Healthcare Provider (HCP) Marketing
Gain an understanding of the HCP online engagement journey with insights on how to approach your communications. Learn about the demands of HCPs and the best channels to market. Our sessions will provide a comprehensive overview of satisfying HCPs unmet needs.
Understanding the evolving role of the patient and their journey as part of your digital marketing strategy is critical. This session will provide you with insight into shaping your patient-centric marketing approach and delivering on patient-centricity in diverse ways through multiple digital mediums.
Google, Twitter, and Facebook Health
Yep, you read right. Hear each social giant—Google, Twitter, and Facebook Health—discuss the future of digital marketing in pharma from their perspectives.
NEW! Turning Insights into Actions with Google Analytics
Are you investing in digital marketing to HCP's (Healthcare Providers) and/or Patients? Leverage the right analytics data to turn insights into action, for optimal ROI.
By properly using Google Analytics to its fullest capabilities, so much can be revealed for the marketing department as well as your Executive Team.
NEW! Digital Innovation - A Clinical Perspective
Led by Clinical Innovation expert, Craig Lipset, Head of Clinical Innovation, R&D at Pfizer. This powerhouse panel will provide with insights and tidbits on how to approach innovation differently—most importantly, successfully—so you can level up your digital transformation.
NEW! Embracing and Engaging Millennial Patients
The assumption is that most healthcare marketers are grappling with how to adopt their behavior to address the millennial audience. KNect365 and MM&M set out to confirm this, and to determine exactly how pharma-based and agency marketers are tackling the issue. Hear results and insight from this exclusive, 280-person survey, including a look at marketing budgets, a roadmap to help ensure your own efforts are savvy to millennial attitudes, and a lively discussion with some of the respondents, moderated by MM&M's editor-in-chief, Marc Iskowitz.