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March 2018
New York, NY

The Art and Science of Innovative Digital Strategy

Seize the opportunities in front of you now to be patient-focused, innovative and progressive and catapult your organization to the head of the digital marketing curve.

Thank you to everyone who attended ePharma 2017! Sign up for updates for our event in 2018!

Curated Content, Case Studies, In-Depth Workshops Led By Innovators, Forward Thinkers, Digital Strategists and More.

Healthcare Provider (HCP) Marketing

Gain an understanding of the HCP online engagement journey with insights on how to approach your communications. Learn about the demands of HCPs and the best channels to market. Our sessions will provide a comprehensive overview of satisfying HCPs unmet needs. 

Patient Marketing

Understanding the evolving role of the patient and their journey as part of your digital marketing strategy is critical. This session will provide you with insight into shaping your patient-centric marketing approach and delivering on patient-centricity in diverse ways through multiple digital mediums.

Google, Twitter, and Facebook Health

Yep, you read right. Hear each social giant—Google, Twitter, and Facebook Health—discuss the future of digital marketing in pharma from their perspectives. 

NEW! Turning Insights into Actions with Google Analytics

Are you investing in digital marketing to HCP's (Healthcare Providers) and/or Patients?  Leverage the right analytics data to turn insights into action, for optimal ROI.

By properly using Google Analytics to its fullest capabilities, so much can be revealed for the marketing department as well as your Executive Team.

NEW! Digital Innovation - A Clinical Perspective

Led by Clinical Innovation expert, Craig Lipset, Head of Clinical Innovation, R&D at Pfizer. This powerhouse panel will provide with insights and tidbits on how to approach innovation differently—most importantly, successfully—so you can level up your digital transformation.

NEW! Embracing and Engaging Millennial Patients

The assumption is that most healthcare marketers are grappling with how to adopt their behavior to address the millennial audience. KNect365 and MM&M set out to confirm this, and to determine exactly how pharma-based and agency marketers are tackling the issue. Hear results and insight from this exclusive, 280-person survey, including a look at marketing budgets, a roadmap to help ensure your own efforts are savvy to millennial attitudes, and a lively discussion with some of the respondents, moderated by MM&M's editor-in-chief, Marc Iskowitz.

All New Digital Marketing Certificate Bootcamp at ePharma - Monday, March 6, 2017

You Want Data? ePharma's Got Some Data...

Pharma, Agency, and Technology Speakers
Tracks Dedicated to HCP and Patient Marketing
Inspirational Keynote Presentations
Hour Digital Marketing Certificate Bootcamp Added to 2017
Technologies and Solution Providers
New ePharma Exclusive Whitepapers to Download

The Future of Digital Health: Technological Advancements That Will Impact The Pharmaceutical Industry

As new technological advancements emerge, the pharmaceutical industry must adapt to changes in the market space. What will the future of health and care look like, particularly in the United States, as it pertains to innovation, commercialism and policy?

In the first, of a three-part white paper series, we’ve identified three areas that will be impacted by these technological advancements and the impact they will have on the industry. See what industry experts also had to say about the future of digital health. 

Key takeaways: 

  • Increasing the value proposition 
  • Implementing new strategies for doing old things 
  • Changes in policy and politics 

NEW Referral and Rewards Program

Earn points towards free ePharma passes, discounts and $5 Starbucks and Amazon gift cards.

It's super simple. Share ePharma stuff like emails, agenda, and whitepapers on your social network and earn points. Once those points rack up, you can quickly and easily redeem them a number of prizes including $5 Starbucks and Amazon gift cards as well as ePharma discounts and free passes for you and your colleagues. Plus, just for signing up now, you get a 500 point bonus! Your ePharma pass and cup of joe await you—go get 'em!

Who You Will Meet

ePharma had more than 700 attendees in 2016 coming from all major stakeholders in the pharma ecosystem, including pharma marketers, agency leaders, technologists, solution providers, media, and more. And, we anticipate a robust group again this year, perfect for maximum peer-to-peer learning, networking, and business development.

At ePharma, you'll rub elbows with Senior Managers, Directors, Senior Directors, VPs, and C-Level executives focused on:

  • Digital Marketing and Strategy
  • Brand Marketing
  • Patient Marketing
  • Payer Marketing
  • Commercial Strategy
  • HCP Marketing
  • Account Management
  • Digital Transformation
  • Sales and Business Development
  • Digital Health and Wellness
  • And More...

ePharma Partnering App

All attendees of ePharma have access to the partnering app, which allows you to view the attendee list, send messages, view onsite event photos, and access speaker presentations

If you're attending ePhama and need your login details, please email, and our team will get back to you within 48 hours.

Available in the App Store or get it on Google Play

2016 Video Highlights

ePharma 2016 brought the strategic and tactical learning, peer exchange, and dialogue to digital marketing and transformation executives within Life Sciences this past February in New York City. Together, more than 600 professionals from pharma, biotech, agencies, and technologies actively dissected current trends, marketplace needs, and evolving customer bases to harness new opportunities and build stronger, cost efficient marketing and digital transformation strategies. We'll see you next year! 

2017 Innovation Sponsor

2017 Diamond Sponsors

2017 Virtual Attendee Robot Sponsor

2017 Premier Research Partner

2017 Conference Supporter

Association Partners