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Prat Ganapathy
Design Director at IDEO


Prat Ganapathy is a Design Director at IDEO living at the intersection of product design and health, he represents
multiple centers of excellence in product development while nurturing key multi-year client relationships that
showcase IDEO's capabilities. He has led and guided teams across IDEO's San Francisco, Palo Alto, Boston and
Chicago studios where he's focussed on projects that are technically complex as well as execution-focused. His
IDEO portfolio includes work in the healthcare, consumer and wearable technology. He loves the diverse field of
product design that straddles industrial design, mechanical engineering and design research - the ability to work
on every aspect of a challenge and then focus on the details truly drives him.

Prat's passion for the medical space has led to strong clients relationships with Auris Surgical, Medtronic, Abbott
Vascular and Eli Lilly. He takes pride in strong track record of stewarding products that go to market creating
sustained impact, with a few public examples being the Verathon Glidescope Core, Mattel Viewmaster &
Neurometrix Quell. One of his most complex projects was an organ transplant delivery system which kept a
human heart and lungs animated through the course of transit over 36 hours. He's comfortable working both
inside and outside clinical environments - a recent project dealt with a new to the world oncology treatment that
dealt with the complexity of patient immobilization for sub-millimeter accuracy, his most rewarding work has
been in HIV prevention space spread across three continents. Prat works closely with IDEO's Medical fellows to
bridge patient & caregiver empathy with care solutions and delivery.

Before joining IDEO, Prat worked at Icarus and Design Continuum as a product designer. His projects included
patient monitors for Criticare, medical and consumer products for Philips Medical, and a variety of hand-held
drug administering devices for Sanofi.

Prat is a proud alum of Stanford's Joint Program in Design, where his final-year project was the award winning
SparkTruck. He continues to be involved with teaching at the Stanford at the D.School & BioDesign program. In
addition to a Master's in product design from the National Institute of Design, he has a computer science
engineering degree from CMRIT.

Prat is a retired kick-boxer who can often be found at the Stanford olympic lifting platforms trying to keep up with
athletes decades younger than him.

Prat Ganapathy's Network

Agenda Sessions

  • Drawing the Parallels of Innovation from Design Firms to Pharma - An IDEO Perspective