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Pedro Juan Serna
Country Manager at Certis Europe

Profile

A wide experience in multinational companies such as Schering, Sandoz, Novartis, in different departments, and always in the agrochemical business, entrepreneur, and specialist in IPM since the beginning of the introduction of auxiliary insects in greenhouse vegetables in the most important areas of Spain such as Murcia and Almeria, combining programs and/or protocols of insects and conventional products.

Pedro started running the company CERTIS EUROPE BV SPAIN & PORTUGAL in January 2004, where the progression of the company from a portfolio of conventional products to a portfolio which contemplates conventional chemistry, auxiliary insects and specially the registration and entrance of a large number of BIORATIONALS products – leaving no residues – which has served as the basis for the launching in 2011-2012 of a leading projects such as GROWING FOR THE FUTURE, which continues to be implemented in the production areas of greenhouse vegetables open filed vegetables (through the project Minor Crops), Berries in the area of Huelva, and Fruit trees and table grape in different regions.

Pedro leads this project since its inception whose strategic base is to produce fruit and vegetables under GROWING FOR THE FUTURE protocols, which help growers to produce fully adapted to the requirements of European supermarkets, both in a conventional way and in ecological and biodynamic agriculture.

Pedro Juan Serna's Network

Agenda Sessions

  • Effective Strategies. Integral IPM Programs to help growers to meet MRL supermarket requirements

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  • Effective Strategies. Integral IPM Programs to help growers to meet MRL supermarket requirements

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  • Effective Strategies. Integral IPM Programs to help growers to meet MRL supermarket requirements

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