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GEMS4 is a five-and-a-half-year long programme that has improved the livelihoods of the poor and women in the Wholesale and Retail Sector (WRS) in Nigeria. The programme has created about 10,000 jobs and increased the incomes of 500,000 men and women, by applying a market systems strengthening approach to achieve sustainable market-led pro-poor impact. Using the ‘Making Markets Work for the Poor’ (‘M4P’) methodology, GEMS4 has focused on tackling the fundamental weaknesses in market systems to effectively contribute to systemic, large scale and sustainable changes that positively impacted the poor through improving their livelihoods and reducing poverty.